Marketing Specialist

3 weeks ago

Welland, Canada BCM Insurance Company Full time

BCM is policyholder owned, sustainably growth-oriented property and casualty insurer serving the Niagara Region since 1880. With a commitment to personalized service, we offer insurance products covering home, auto, farm and commercial, all handled by our team of dedicated Insurance Advisors. At BCM, we’re not just about insurance—we’re about fostering lasting relationships with our policyholders. We are on the lookout for a new member to join our fast-growing team


THE ROLE

We are seeking a dynamic and collaborative Marketing Specialist to join our Business Development department. In this role, you will be pivotal in promoting BCM’s diverse insurance products and elevating our brand presence, both in the physical and digital realms. This position is ideal for someone with a flair for communication, a knack for building relationships, and a creative approach to marketing strategies.

  • Lead and enhance BCM’s community engagement through active participation and coordination of trade shows and local events.
  • Manage the lifecycle of promotional materials from idea generation to distribution.
  • Oversee the administration and marketing activities of BCM’s Community Grant Program, including support for the allocation committee.
  • Champion digital content creation & campaigns for all of BCM’s social media platforms & website.
  • Work with the Insurance Advisor team to help initiate individualized advertising campaigns.
  • Initiate and manage social media and traditional marketing campaigns from conception through to execution.
  • Develop and maintain reports on marketing budgets, brand engagement, and performance metrics.
  • Take on additional tasks as needed to support the marketing department needs.


WHAT WE ARE LOOKING FOR

  • Bachelor’s Degree or College Diploma in Marketing or Communications.
  • At least 3 years of experience in advertising, with a proven track record in managing successful campaigns on Meta (Facebook & Instagram) and Google.
  • A solid grasp of brand strategy and its impact on the customer experience.
  • Creative design capabilities with proficiency in related software suites (i.e. Photoshop, Canva etc.).
  • A portfolio of past work which demonstrates the candidates' creative capabilities.
  • A valid Ontario driver’s license and travel capability.
  • Very strong communication and interpersonal skills.


WHAT WE OFFER

  • A competitive salary with Certified Livable Wage Employer status.
  • Comprehensive benefits package including paid sick leave, dental, health, and vision coverage.
  • Competitive RRSP matching contributions.
  • Access to an on-site gym, company events, and a vibrant work culture (certified Great Place to Work in Canada).


INTERESTED? WE WANT TO HEAR FROM YOU

If you’re ready to make a significant impact with a growing company, we would love to hear from you. Please submit your resume and a cover letter to careers@bcminsurance.com.


BCM Insurance values diversity and welcomes applications from all qualified candidates. If accommodations are needed during the application process, please specify in your submission. We appreciate all applications, however, only candidates selected for interviews will be contacted.

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