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Marketing Communications Specialist
4 months ago
If you are a marketing professional with a passion for enhancing the customer journey and a love for the Porsche brand, we want to hear from you
- Pay Rate: $33 - $36/hour
- Location: North York, ON
- Job type: Temporary | Full-time | 1-year contract with possibility of extension
- Manage the production of customer-facing content throughout all touchpoints of the customer journey (Welcome, waiting for delivery, vehicle arrival, anniversary, loyalty, renewal etc.)
- Work with internal Customer Journey team to support process and strategy as well as analyze monthly KPI dashboard to find ways to optimize performance
- Define personalized content strategy and conduct various A/B testing to determine content effectiveness
- Collaborate with internal team to define Porsche's luxury loyalty marketing strategy
- Interact with Porsche AG counterparts on centrally led projects and represent Canada at a global level
- Coordinate content collection from all relevant stakeholders and manage the production of the monthly eNewsletter that is sent to Porsche Canada's subscriber base
- Facilitate the production of the Canadian ryder insert for each issue of the Porsche Christophorus magazine (4 issues per year)
- Work with Marketing Communications Specialist on content for product launch emails as well as special model specific "insider" emails
- Manage the production and scheduling of all ad-hoc DM/eDM requests working closely with stakeholders to produce effective content for their business needs while ensuring all content is premium and on brand
- Work with the Customer Journey team to define holistic strategy around the use of all CRM marketing channel tactics to encourage stronger, more impactful messaging
- Work very closely with Senior Customer Journey Event Specialist and provide brand communications support for all key customer events
- Maintain relationships with internal stakeholders
- Other duties as assigned
- Mu st be legally eligible to work, and reside in Canada
- Bachelor's degree in Marketing, Communications or related discipline.
- Previous relevant experience in CRM or loyalty Marketing in the automotive industry or marketing premium brands
- Intermediate French is an asset
- Excellent written and verbal communication skills required
- Marketing copywriting experience is an asset
- Strong knowledge of CRM marketing and thorough understanding of the customer purchasing journey
- Experience working with data and CRM tools is preferred
- Proficient computer skills including all Microsoft Office applications
- Strong knowledge of Google Analytics reporting platform
- Able to collaborate with various stakeholders across cross-functional departments
- Ability to multitask and deliver high quality work under tight timelines
- Ability to proactively solve problems and work independently
- Ability to manage vendors, agencies and stakeholders effectively
- Excellent organizational and time management skills
- Excellent attention to detail
- Advanced knowledge of MS Office, especially Excel and PowerPoint, general knowledge of content management and database systems an asset
- Interest in automotive or prestige/luxury
- Valid driver's license for operating motor vehicles in Canada
- 4% vacation paid weekly
- Paid weekly accurate and on time
- Strong health and safety programs
- Medical and dental benefits once qualified
- Free training programs
- New and quicker onboarding process
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