Marketing Front End Developer

2 months ago

Montréal, Canada The Globe and Mail Full time

COMPANY OVERVIEW

:

The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.

We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

POSITION OVERVIEW:

The Globe and Mail is seeking a junior Front-End Developer specializing in Marketingto join our Customer Experience Management (CEM) team, touse data to drive improvements across different marketing channels. The role necessitates in-depth knowledge of site optimization through A/B testing, proficiency in HTML, JavaScript/jQuery, React, and experience in KPI development.

The successful candidate will have a proven ability to collaborate with internal business stakeholders to understand their needs and provide actionable recommendations. Key to this role is the capacity not only to execute, measure, and analyze experiments but also to deliver insights that lead to meaningful enhancements in The Globe’s digital presence and its revenue pillars, including subscription, registration, and retention.

KEY RESPONSIBILITIES:

Analyze digital media usage to identify opportunities to optimize digital media investments and marketing effectiveness with internal analytical tools Manage end-to-end front-end testing cycle from mockups to development, to testing and initiating the deployments of winners Recommend/implement actions to improve key metrics for all customer engagement programs (across all marketing channels) UnderstandA/B testing tools and internal applications/systems and effectively translate this knowledge into solutions that automate processes and increase our ability to dynamically personalize customer and prospect communications Assist subject matter experts from other departments in seeing the impact and value of content and design strategies with data-driven analysis. Support database marketing and multiple channel campaign management efforts (email, web campaigns, or mobile) Provide insights to help inform Marketing, Engagement, Product Management, Sales and Retention strategies

TECHNICAL REQUIREMENTS:

Strong HTML, JavaScript/jQuery CSS and SQL skills Knowledge of relational data base technologies (, Oracle, SQL Server etc.), and data hygiene Experience with React, , Python, bash is an asset Understanding of Web and Mobile Analytics tools (Tableau, Amplitude, Omniture/Adobe Campaign, Google Analytics is a plus)  Knowledge of/experience with A/B Testing tools and campaign platforms (Target, or Optimizely is a plus) Knowledge of/experience with schedulers (Airflow) for automated task management Experience in integrating 3rd party node libraries. (, node-soap and node-oracledb)

QUALIFICATIONS:

Major in computer science or a related discipline in Information Systems and Analytics 2+ years minimum experience performing database analysis, marketing analysis, financial analysis, or similar related database analysis, and experience with direct marketing channels (email, online, mobile) Experience working in an analytics/data-driven role(s), collaborating with analytics, brand, traditional marketing, on-line marketing, digital and interactive marketing teams to drive marketing effectiveness across an enterprise

NICE TO HAVE:

Data-driven individual with emphasis on test-learn-refine Ability to work on several projects simultaneously  Ability to prioritize and meet strict deadlines An autonomous self-starter, comfortable working in a team environment Excellent communication skills, both verbal and written High levels of professionalism with strong attention to detail  Must be well organized, with strong multi-tasking skills  Passionate about digital marketing, lead generation and CRM/CEM technologies

WHY CHOOSE THE GLOBE:
 

The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities.The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation and accountability.
 

As Canada’s most respected media brand The Globe is dedicated to making a difference to Canada and you can make a difference by working with us.

WE OFFER:

Competitive compensation to ensure we hire, retain and reward team members Hybrid work environment that promotes work-life balance Generous vacation and flexible work arrangements Parental leave top-up Competitive health and dental benefits Defined Benefit pension plan Annual wellness subsidy On-site chiropractor and registered massage therapist Employee and family assistance program Free digital subscription to and 40% off other Globe products Education assistance for external training courses

SUPPORTING YOUR GROWTH:

We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential. This commitment is embedded in our strategic plan and core values. There are lateral and upward advancement opportunities for rewarding and developing careers. We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing. We support continuing education and provide both internal and external opportunities for training and development.

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