Analyste, Opérations numériques II

2 months ago

Toronto, Canada Canadian Tire Corporation Full time

What you’ll do

As a Retail Media Network Ad-Ops Analyst within our fast-paced advertising unit, you will play a pivotal role in driving our clients' success on our cutting-edge retail media networks. Your primary responsibility includes managing, launching, and optimizing advertising campaigns across specific channels to ensure best-in-class results.

Develop and execute strategic advertising campaigns tailored for retail media platforms.

Analyze campaign performance data to understand the effectiveness of strategies and tactics

Work closely with cross-functional teams, including creative, account management, and technology, to deliver cohesive and integrated campaigns

Monitor market trends and competitor activity within the retail media landscape to identify opportunities and threats

Manage campaign budgets and forecasts, ensuring we deliver excellent ROI for our clients

Continuously test and optimize ad placements, targeting strategies, and creative formats

Educate and advise clients on best practices, campaign enhancements, and optimization strategies

Collaborate with our product development team to enhance our advertising offerings based on your frontline insights

Craft detailed reports that articulate campaign performance and provide actionable insights for client review

Work to resolve any issues that arise throughout the campaign, ensuring swift and effective solutions

Maintain an agile approach to managing campaigns, adapting quickly to changes within the platform or the market to capitalize on emerging opportunities

Regularly interact with the sales team to support pre-sales activities, including creating media plans and strategy proposals

Participate in regular training sessions to stay current with the latest technologies and methodologies in retail media advertising

What you bring

A Bachelor’s degree in Marketing, Advertising, Business Analytics, or a related field, with 1-3 years of hands-on experience in digital advertising campaign management with some or all of the following - Offsite Programmatic Platforms, Offsite Social Platforms, Onsite Display via Google Ads Manager, Onsite Sponsored Products via Criteo

Proficiency in data analysis and performance metrics, using insights to optimize campaign strategy and execution

Strong communication and collaboration skills, enabling effective work with teams and clear reporting to clients

An understanding of retail media networks and their role in contemporary advertising strategies

The ability to manage multiple projects in a dynamic, fast-paced environment with a keen attention to detail

A growth mindset, eager to keep up with industry trends and apply new techniques to enhance campaign performance

Provide thought leadership and contribute to the development of best practices within the retail media network ecosystem

A collaborative team player who can also drive projects independently and take ownership of responsibilities

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

#LI-RM1

À propos de nous

La Société Canadian Tire Limitée (Société) est l’une des entreprises les plus admirées et les plus respectées au Canada. Nous disposons de plus de 90 marques détenues, 1 700 détaillants, des services financiers, des capacités exemplaires en matière de commerce électronique et des stratégies de marchandisage passionnantes à la fine pointe du marché. Nous avons de grands rêves et nous travaillons ensemble pour innover de manière ciblée pour nos clients à tous les niveaux de nos activités, en investissant dans de nouvelles technologies et de nouveaux produits et en redoublant de talent pour faire avancer l’entreprise. Nous offrons des salaires concurrentiels aux employés de la Société Canadian Tire, ainsi que des rabais en magasin, des programmes d’apprentissage offerts par l’entremise de l’Académie apprentissage Triangle, des programmes de participation aux bénéfices de Canadian Tire et des régimes de retraite et d’épargne pour les employés admissibles. Dans le cadre de notre programme amélioré d’avantages sociaux flexibles, nous offrons des avantages en matière de santé mentale et de bien-être total d’un montant de 5 000 $ par année aux employés admissibles et à leur famille, ainsi que des outils et des ressources en matière de santé mentale pour tous les employés. Joignez-vous à nous pour contribuer à améliorer la vie au Canada en incarnant et en mettant en pratique nos valeurs fondamentales : nous sommes des innovateurs et des entrepreneurs dans l’âme, les résultats nous motivent, l’inclusion est une nécessité, nous sommes plus forts ensemble et nous assumons notre responsabilité personnelle. C’est un moment particulièrement excitant pour vous joindre à la Société Canadian Tire et à sa famille d’entreprises, où les possibilités de carrière sont très variées Joignez-vous à nous, il y a une place pour vous ici 

Notre engagement envers la diversité, l’inclusion et l’appartenance 

Nous nous engageons à favoriser un environnement où le sentiment d’appartenance est florissant et où la diversité, l’inclusion et l’équité font partie intégrante de tout ce que nous faisons. Nous croyons en la création d’une culture organisationnelle où les gens sont traités en tout temps avec dignité dans le respect de la religion, de la nationalité, du sexe, de la race, de l’âge, de la capacité perçue, de la langue parlée, de l’orientation sexuelle et de l’identité de chacun. Nous sommes unis dans notre objectif d’être ici pour contribuer à améliorer la vie au Canada.

Accommodements 

Nous tenons fermement à notre valeur fondamentale d’inclusion. Nous accueillons et encourageons les candidats issus de groupes en quête d’équité, comme les personnes racisées, les Autochtones, les membres de la communauté 2SLGBTQIA+, les femmes, les personnes handicapées et autres. Si vous avez besoin d’accommodements pour postuler à ce poste ou lors de l’entrevue, veuillez-nous le faire savoir lorsque vous nous contacterez, et nous travaillerons avec vous pour répondre à vos besoins.

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