Contract Lecturer | EI 8009 Lean StartUp Customer Acquisition Practicum | Fall 2024
3 weeks ago
Appointment Details
Course Information
Course: EI 8009 Lean StartUp Customer Acquisition Practicum
Semester/Term: Fall 2024
Hours/Section: 3 hours/ week/ section
Estimated Number of Students: up to 50 students
a) A part-time hourly appointment / one semester is for less than 9 hours in any one semester.
Description
This practicum focus on product-market fit and will help the students take their product or solution successfully to-market. To succeed the student must have a product that both can attract and return customers. The practicum will follow sales process based approach, in which students develop their client sales proposal. The importance of writing an effective and concise sales plan, as foundation for the go-to-market can't be underestimated. The sales plan is the outcome of a process of prospecting, screening, critically analyzing, recording and effectively prioritizing lead customers. It utilizes many skills learned in other part of the program. This course will introduce students to the art of selling & negotiating to acquire their first customer.
Qualifications
Evidence may be requested for all categories.
Education
Applicants must possess:
(i) A Doctorate degree in engineering, science or business with a minimum of 3 years in the field of Innovation and Entrepreneurship
OR
(ii)a masters degree in engineering, or science and master of business administration with a minimum of 3 years in the field of Innovation and Entrepreneurship.
Experience
Applicants must have a thorough working knowledge of the Go-to-Market, and sales processes, negotiation, and
prospecting new client opportunities. Practical experience in taking new technology to market is preferred. Minimum of three years professional experience.
Currency
Applicants must demonstrate evidence of having maintained up-to-date knowledge and/or academic currency in
customer acquisition processes.
Teaching Skills
Applicants must demonstrate ability to teach effectively within a lecture format. Applicant must have ability to guide students and provide counsel as required in order to meet educational/pedagogical goals. Minimum of three years post-secondary teaching experience. Demonstrated ability to teach effectively.
Interactive Skills
Applicants must have demonstrate ability to interact effectively with colleagues and students; ability to work effectively in groups; ability to resolve conflicts constructively; ability to carry out the duties and obligations of a Contract Lecturer in a respectful manner; ability to empathize with others and consider varied perspectives; commitment to on-going self-assessment.
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