Social Media Influencer Specialist

Found in: Talent CA C2 - 7 days ago

Montreal, Canada Ardene Full time
Description:

WHO YOU ARE:

Reporting to the Social Media Manager and working closely with the Social, Marketing, E-Commerce and Graphics teams, your responsibilities will include, but are not limited to:

  • Build yearly and quarterly influencer strategies with the Social Media Manager
  • Oversee influencer agency to manage ongoing brand ambassador program (Ardene Babes)
  • Create and update influencer guidelines and briefs on a monthly or per campaign basis
  • Continuously update influencer roster with engaging & high performing talent that are brand aligned
  • Plan & manage communications with influencers for all internal influencer campaigns, influencer edits & outsourced content initiatives
  • Develop & approve posting schedules
  • Manage & execute all influencer agreements (in collaboration with legal if required)
  • Coordinate paid collaborations and gifting logistics with the social media coordinator for all influencer campaign send outs
  • Approve all influencer content before it goes live to ensure content is brand aligned
  • Track & share content from Influencer campaigns for the team to repurpose on the Ardene social channels, newsletters & website when applicable.
  • Manage invoices & ensure influencer payments are processed through Ardene’s AP team or our influencer payment system.
  • Keep track of influencer birthdays/milestones and work closely with social media coordinator to send out packages.
  • Brainstorm new, creative approaches to influencer campaigns
  • Innovate on new ideas, agencies, strategies.
  • Reporting on all influencer campaigns (monthly & or on a campaign basis) – to be integrated in quarterly post-mortems
  • Stay on top of current social media trends
  • Assist with PR gifting initiatives & brand events involving influencers
  • Nights and weekends working hours may be required for any social led initiatives.

WHAT YOU’LL NEED:

  • Bachelor’s degree in public relations, marketing, communications or equivalent
  • 3-5 years’ experience in Influencer Marketing or PR
  • Passion for social media
  • Strong organizational skills
  • Detail oriented.
  • Bilingual
  • Strong verbal & written communication skills in English
  • Analytical, data-driven and results-oriented
  • Ability to multi-task and work in a fast-paced environment
  • Collaborative work-ethic/team player
  • Creative thinker with a strategic mindset

Ardene is an equal opportunity employer, and as such, does not discriminate in hiring or terms and conditions of employment on the basis of an individual’s race, ancestry, color, place of origin, religion, gender, gender identity, citizenship, age, sexual orientation, disability, national origin, family status, marital status or any other characteristic protected by applicable laws. Accommodations for people with disabilities are available upon request for candidates taking part in all aspects of the selection process. Selection decisions are solely based on job-related factors.

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