Development Manager Sports

1 month ago

Toronto, Canada Rogers Communications Full time

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

 

Rogers Sports & Media is seeking a Development Manager to join our team of professional at Sportsnet. 

 

The Development Manager is responsible for driving media sales growth across all platforms (i.e. TV, digital & social assets, audio/radio, OOH/DOOH, Data, Experiential) through the creation of integrated solutions and strategic sponsorship opportunities for our partners (agencies and advertisers).  The role will be part of, but not limited to the Sports Sales & Development Team reporting directly to the Sr. Manager, Sports Sales & Development.

 

This role will also work cross-functionally to support various teams across Rogers Sports & Media.  This individual will help conceive ideas, gather assets, create engaging sales material and support sales in presenting solutions to agencies and advertisers. They must understand Sportsnet’s content, rights and how we can monetize all available platforms within the boundaries of secured agreements. They must establish productive relationships with internal Sportsnet areas, including Business Development/Relations/Strategy, Branded Content, Media Revenue Management, Insights, Data and Consumer Marketing.  They should model an energetic, positive attitude that helps build and foster a “winning team” environment.

 

As a team, Sportsnet is dedicated to bringing forward the best ideas for our advertising clients – creating compelling and engaging advertising experiences for our audiences. Our day-to-day is focused on developing holistic media strategies based on insights-driven concepts for both national and local clients. Our focus is on driving revenue for RSM while leading in the areas of media innovation and branded content.

 

Your tool kit includes all of Rogers Sports and Media assets – with a focus on Sportsnet brands and platforms – and can push beyond into non-linear forms of advertising including events, co-marketing, and partnerships with other Rogers Communication assets.

 

 

What you will do…

  • Our role is dictated by the needs of our clients – and our day to day work can change significantly based on the nature of those needs and their asks. This can include developing branded content ideas, integrating into our original programming, establishing a content strategy for social-first campaigns, investigating new media technology, or planning virtual pop-ups and experiences

  • Support Account Managers in driving new and incremental revenue growth working on properties such as the NHL, NBA/WNBA, MLB, WWE and more. 

  • Work closely with our brand, product, and data teams to bring forward ideas that resonate with our audiences and have impact for our clients

  • Leverage insights, data, and Advanced Advertising capabilities in an impactful way for each proposal

  • Serve as a consultant to both client and our internal sales teams throughout the full sales process

  • Stay close to proposals from the brief stage through pitch and into execution to ensure the best experience for clients and audiences

  • Consistently seek out new ways of approaching brand partnerships to develop best in class content integrations for RSM

  • Work with Sports Sales & Development, Business Development/Relations/Strategy, Branded Content, Marketing, Legal and Media Revenue Management on annual sales plans for all properties across the various platforms.

  • Evaluate and translate property rights across platforms into selling guidelines by property in tandem with the Media Revenue Management team

  • Conduct semi-annual competitive analysis on best practices in branded content/media from around the world – with emphasis on sports properties.

  • Responsible to create/build/complete “market ready” outbound integrated/multi-platform customer-ready proposals & roadshows as well as creative response for all in-bound qualified Sportsnet “RFP’s” (request for proposal). This includes ideation (concept creation), preparation of the proposal including the marketing of the proposal, ensuring customer objectives are met, creative concepts are articulated clearly and include supporting research/creative/sales tools (if required).

  • Prioritize all RFP’s and set up appropriate meetings and brainstorms with the internal groups.

  • Work closely with Project Managers overseeing all aspects of the execution to support revenue goals across our platforms and properties


What You Will Bring…

  • Able to multi-task in a fast paced environment

  • Highly motivated individual with excellent interpersonal and communication skills.

  • Strong organizational, relationship building and leadership skills 

  • Proven track record of successful integrated programs, idea generation and project management 

  • Knowledge, experience and success in broadcast, digital and social media 

  • Experience with developing and executing influencer campaigns and knowledge of influencer marketing an asset 

  • Excellent written and verbal presentation/communication skills PowerPoint, Excel, Photoshop skills is an asset 

  • Able to work independently and as part of a team

  • Unique ability to lead programs with many different internal stakeholders and manage their needs, perspective, and expectations

  • A high degree of comfort working in the “grey” – our work changes based on each client’s ask and often involves media firsts

  • Deep curiosity – about new media strategies, our clients’ businesses, and about pursuing new ideas and new ways of thinking

  • Collaboration – the success of our team is rooted in an active commitment to share learning, ideas and any questions or obstacles to be solved together – a flexible and open approach to work is a key part of our success as a team

  • Passion for sports an asset 


Here’s what you can expect in return:

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets

  • A manager who deeply cares about your development and long-term career at Rogers

  • A team that trusts and wants to win together

  • Smart and accomplished colleagues who are focused on both the “what” and the “how” 

  • Your choice of hardware and software (iPhone or Android/Mac or PC etc.) 


Schedule: Full time
Shift: No Selection
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Sales & Media
Requisition ID: 297529

#LI-CG1

 

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