Marketing and Communications Coordinator, TRU Gaglardi
1 month ago
- Oversees and coordinates the development of a comprehensive Marketing and Communications plan, and individual departmental plans linked to TRU’s brand, TRU’s Strategic Priorities and departmental strategic goals.
- Creates and maintains divisional/department marketing, communications and events required to engage relevant internal and external stakeholders including students, faculty, staff, alumni and employers.
- Plans, coordinates and liaises with stakeholders on a variety of marketing and communication needs and event planning within the strategic goals set out by the division/department, ensuring brand adherence.
- Assists in the interview and selection process of faculty, staff, students, and alumni to be highlighted in various publications and communications.
- Assists in the design, development and delivery of TRU Gaglardi marketing and communication campaigns including newsletters and social media activities. Ensures that project criteria standards and timelines are met within established guidelines.
- Monitors, tracks and makes recommendations on optimizing digital marketing and communication, including social media, newsletters, videos, photography and website.
- Coordinates website changes within TRU Gaglardi; creates and maintains a schedule to update online materials.
- Creates and maintains repositories of internal and external marketing and communication needs for recurring events, newsletters and projects.
- Designs, and updates marketing materials: sandwich boards, bulletin boards, posters in classrooms, CCTV slides and others.
- Maintains marketing and communications project budgets for the TRU Gaglardi.
- Coordinates photo shoots and produces headshots, stock imaging, student photos and event photography within TRU Gaglardi, including managing and maintaining a photography repository.
- Coordinates and maintains the video, audio and photography equipment including selecting and purchasing of new equipment.
- Designs and executes TRU Gaglardi reports, ensuring completion within a set deadline.
- Coordinates the work of Gaglardi Student Ambassadors
REPORTS TO
Senior Communications Consultant
EDUCATION:
- Bachelor’s degree in Business, Journalism, Arts, or related field
EXPERIENCE:
- 4 years related experience in a post-secondary institution or related environment including:
- Experience with content curation, writing, editing and designing for print and digital media
- Experience in internal/external communications and marketing
- Experience creating and executing events
SKILLS, KNOWLEDGE OR ABILITIES RELATED TO THE JOB
- Ability to coordinate appropriate workload plans within complex systems
- Ability to communicate effectively both verbally and in writing for diverse audiences
- Ability to write, edit and design content for news and marketing publications
- Demonstrated advanced computer literacy skills in MS Office or comparable software and desktop publishing skills
- Advanced experience with Adobe Suite including Photoshop and InDesign
- Demonstrated experience working with Active Content Management systems: WordPress, or other website maintenance experience, including HTML code
- Demonstrated understanding of Google Analytics and SEO
- Advanced knowledge of current marketing and internal/external communication trends and practices, including social media, video development and teleconferencing
- Knowledge of the event planning industry
- Advanced knowledge of social media platforms
- Knowledge on copyright and privacy laws and standards and maintains currency in marketing and communications trends, theories and practices
- Ability to plan, organize and prioritize work to meet multiple deadlines and project requests; attention to detail
- Photography skills including composition, editing and adaption to multi-media formats
- Ability to work independently within established accountability and timeline guidelines
- Proven ability to collaborate, problem solve and effectively develop relationships
- Demonstrated ability and commitment to serving diverse stakeholders, knowledge of post-secondary environment an asset
WORKING CONDITIONS
- Sitting at desk and computer for long periods of time
- Outside and indoors operating cameras
- Ability to lift weights up to 10kg
- Travel required
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