Social Media Specialist

3 weeks ago

Squamish, Canada Mons Royale Full time

At Mons Royale, we believe in the benefits of action and adventure sports. The problem is that the clothing worn for these sports are F%ing the planet. We want to change that. Our mission is to shift the rider from synthetics to natural fibres.

We have an opportunity for a dynamic and creative Social Media and Community Specialist to join our team. The ideal candidate will have experience within the outdoor industry and a strong understanding of digital marketing strategies. They will be responsible for coordinating our social media presence, managing our athlete marketing program, collaborating with PR, digital media, and influencers, and creating engaging content across various platforms.

This role will be responsible for developing and implementing our social media strategy in order to increase our online presence and improve our marketing and sales efforts. This role will be working closely with the wider marketing and creative departments.

This role is being advertised in two locations - Wānaka, New Zealand and Squamish, Canada, but there is only one available position. Please apply for the location where you currently reside and hold the right to work. Unfortunately we are unable to offer sponsorship or relocation for this role.

Key Responsibilities

 

  • Develop and implement social media strategies to increase brand awareness, engagement, and traffic.
  • Manage social media channels, including but not limited to Instagram, YouTube, and TikTok.
  • Work closely with the marketing team to develop and execute athlete marketing campaigns.
  • Utilize digital PR tactics to enhance brand visibility and reputation online through product seeding, ambassador programs, and press releases.
  • Identify and engage with athletes, own the athlete program to amplify our reach and impact.
  • Monitor social media trends and content analytics to optimize content and performance.
  • Create compelling copy and content for social media posts, YouTube/ TikTok shorts, and other digital platforms.
  • Maintain a social media content calendar and schedule posts accordingly.
  • Foster a sense of community among our followers by actively engaging with comments, messages, and mentions.
  • Stay up-to-date with industry trends and best practices in social media and digital marketing.
  • Communicate effectively to all stakeholders including senior management and content developers. 

Requirements

  • Experience as a social media coordinator or specialist for 3+ years within the outdoor industry
  • Experience in creating social media strategies & campaign launches across the digital sphere
  • Knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, etc. 
  • Excellent verbal and written communication skills
  • Strong understanding of brand and ability to communicate our tenets through a variety of online functions
  • Ability to craft engaging content and understand what content is most effective
  • Attention to detail when briefing relevant parties on content needs
  • Organized and able to multitask 
  • Proficiency in social media analytics and reporting tools
  • Prior experience in digital PR, including media relations, and ambassador programs
  • Bachelor’s degree in marketing, digital marketing, internet marketing or related field 
  • Valid work visa

Benefits

Opportunity for Growth.

Mons Royale is a fast-growing brand in the action and adventure sports space with lots of opportunities for career development, within and outside New Zealand.

Mountain Town Lifestyle & Flexibility.

We are based in mountain towns because we value time spent in the mountains and want to enable and encourage our staff to achieve a work/life balance. While we do work hard and put in the hours, we also believe in the value of having a life outside of the workplace. This role will be based either in our brand home, Wanaka or in our Sea to Sky office in Squamish.

We value people and our team.

Company culture is important to us. We're often together in the mountains, or catching up for a happy-hour bike ride. With offices in Squamish, Innsbruck, and our hometown of Wanaka, Mons is comprised of a globally diverse workforce. We hire great people from a wide variety of backgrounds and therefore all qualified applicants receive consideration for employment.

Embracing the entrepreneurial spirit.

Being a part of a fast-growing brand means that there’s never a dull moment and that you’ll likely be involved in a lot of opportunities that may fall outside of your typical job description. Whether it be helping with an event or being a part of cross-functional meetings, there are always new things to learn.

Competitive Salary, Seasonal Product Allowance & Industry Discounts.

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