Web Experience Specialist

2 months ago


Toronto, Canada EF Education First Full time

Web Experience SpecialistEF Educational ToursFull-TimeStarting Date: November 2024Location: Toronto, ON - Hybrid(Opportunity to work in-office 3 days a week and from home 2 days a week. This isnot a remote role.) Role Description:We are looking for a talented and passionate Web Experience Specialist to join EF Educational Tours to help drive the daily operations and optimization of our public-facing websites, and the implementation of dynamic and engaging content to support our digital channel content strategies. This is a full-time position for an immediate start.The Web Experience Specialist, reporting to the Growth Marketing Manager, works closely with the rest of theMarketing team and is responsible forsupporting the website strategy, front end maintenance, reporting, optimization, and tech integrations for our eftours.ca web experience. Using primarily Storyblok headless CMS, they willadd and edit content through our content management systems; assist with web and campaign content strategies byanalyzing market data anddigital trafficto ensure traffic acquisition and conversion to leads; all the while ensuring the consistency of the EF brand.The successful candidate enjoys the challenges of learning new tools, andis familiar with up to date tactics & technologies to maximize search rankings, website performance, and content optimization. They enjoy analyzing user engagement and trends, is highly organized, can work on multiple projects at once, and pays close attention to details. This role does not involve writing/creating content.As part of the EF Educational Tours Marketing Team, you will help oversee business-critical strategies.What you’ll be doing: Working alongside the Growth Marketing Manager to develop and maintain website strategy; taking charge of work aroundmaintenance, reporting, andoptimization Creatinglanding pages and permanent content pages Utilizing CMS to develop new components and test them on the website Adding, updating, and editingweb content per business needs Optimizing the website to increase conversion, time spent, and engagement metrics Bring strategic mindset to drive website performance based on best practices Working within the Growth Marketing team’s testing frameworks to plan, test, and report on web optimizations Collaborating internally across departments to help shape web experiences that inspire and influence our target audience Bringing your own innovative ideas to the table with proactivity, enthusiasm, and a solutions-oriented attitude Who you are: Excellent interpersonal and communication skills Knowledge of digital marketing and the role website optimization plays within both organic and paid marketing Outstanding organizational skills and attention to detail Thrives in a fast-paced environment, owning multiple projects at once A related degree is a plus The ideal candidate will have3-4 years of experience in:  HTML5, CSS3, JavaScript, and other common web languages in Front End development Google Analytics and GA4, with use of data layer variables & journey attribution Technical SEO management & best practices Headless CMS management & component creation – Storyblok & Sitecore experience preferred JQuery, REST APIs, React endpoints and architecture Some familiarity with responsive design, UX/UI principles, and WCAG2.0 Ad platform, pixel integration and troubleshooting, as well as Google Tag Manager usage Using personalization, Conversion Rate Optimization, and form testing alongside other web acquisition tactics Creating landing pages with highly dynamic content Crafting, executing, and reporting on A/B & iterative testing models Additionally, we’d love it if you were comfortable with: Troubleshooting systems proactively with ownership of web platforms Analyzing and reporting on results - using data to tell a strong story for a broad audience—everyone from a designer to a marketer, to the executive team Using your excellent problem solving, troubleshooting, and analytical skills Co-developing website growth & optimization strategies, alongside digital marketing specialists Microsoft Excel (Pivot Tables, Basic data validation, etc.) Basic knowledge of major marketing automation and CRM (Customer Relationship Management), specifically Salesforce Sales Cloud Learning as you go, seeking out opportunities, and implementing new knowledge quickly and easily People You able to build strong relationships with team members both in the Marketing department and cross-departmentally Learning about and being an advocate for international, travel-based education—you see the value in global education and travel WhyYou’llLove Working Here:Work in our light-filled, convenientlylocateddowntown office whereyou’llbe part of a fun, fast-paced and collaborative team, working together to make an impact. Did we mention we were voted one of Greater Toronto’s Top Places to Work in 2023? Plus, enjoy free coffee, beer, and snacks You can also expect: The opportunity to travel with your customers for FREE at least once a year Experience the productyou’llbe selling first-hand by embarking on one of our unique travel itineraries alongside one of our student tour groups  Take advantage of our professional growth and learning opportunities, including monthly trainings, workshops, and inspiring talks with global leaders and experts Enjoy four weeks paid vacation, to rest, relax or adventure - plus 11 paid holidays Grow your savings with a 20% company match on your RRSP contributions (25% after 5-years) Excellent health, dental, and vision coverage, along with life and disability insurance Wellness benefits, including an annual $500 healthy lifestyle reimbursement EF program discounts including travel, language schools, childcare, and more Discounts at local venues and businesses Eligibility for our Workplace Flexibility Program: our pilot hybrid work model with up to two days of remote work per week. Competitive compensation, including bonus earning potential



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