Associate Merchandise Manager

3 weeks ago

Toronto, Canada Canadian Tire Corporation Full time

What you'll do

The Convenience Marketing team within Canadian Tire Petroleum is responsible for product category strategies, managing assortment, merchandising, promotional opportunities, and vendor management for the Gas Bars.

Reporting to the Merchandise Manager - Convenience, the Associate Merchandise Manager (AMM) is accountable to help deliver on an aggressive growth agenda set out for the convenience business at Canadian Tire Petroleum Gas Bars. This position is responsible for all aspects of the product life cycle including, assortment, supply chain, merchandising and promotional activity. The AMM will fully manage and develop core convenience categories through effective category reviews and promotional strategies. The AMM will also coach and mentor the Marketing Analyst on effectively managing their second-tier categories. The AMM is expected to work cross functionally with different departments within CTR and across CTC, to leverage the strength of existing programs and better understand where synergies exist.

Manage, develop and grow select core convenience categories, specifically; Confectionery (chocolate, candy, gum, mint, cough) & Salty Snacks/Nuts & Seeds.

Source, prepare, analyze and interpret data for category reviews from various sources (i.e. CTP sales data, industry trends, and Nielsen reporting) to optimize decisions.

Conduct full category reviews and present to the Merchandise Manager.

Identify market trends and innovative opportunities to make effective assortment and merchandising decisions.

Maintain strong business relationships with all vendors. Leverage vendor resources to assist with category management decisions and execution.

Negotiate costing from vendors as well as Business Development Funding (BDF) in the form of promotional co-op and volume rebates.

Optimize Plan-O-Grams through working effectively with vendor category captains as well as the Associate Manager – Space Planning where applicable.

Develop monthly promotional plans to meet and exceed targets.

Develop ad hoc merchandising and promotional initiatives to take full advantage of annual events and consumer shopping occasions.

Identify and resolve category issues using all available resources to achieve desired results.

Effectively communicate information to vendors, Regional Business Managers (RBMs) and Retailers as required.

Work closely with RBMs to understand impacts of decisions at retail and react to changes which must be made in a quick and efficient manner.

Attend regional trade shows and relevant industry conventions/seminars.

Lead the development of the annual category review schedule and ensure all timelines and milestones are met, including those of the Marketing Analyst.

Manage the Wholesaler (WD) relationships across the network and develop strategies for continuous improvement.

Negotiate annual contract business terms and conditions with all Wholesale Distributors including Retailer upcharges.

Coach and mentor the Marketing Analyst on supporting the business as well as all aspects of managing their second-tier categories including the logistics involved with the Canadian Tire Type Merchandise (CTTM) assortment.

What you bring

University Degree, preferably in Business or College diploma or equivalent combination of education and experience.

Minimum 4-5 years or retail marketing experience.

Knowledge of the Convenience industry an asset.

Experience and knowledge with marketing processes and systems.

Demonstrated leadership skills with the ability to coach and mentor.

Demonstrated ability to use a systematic approach in solving problems through analysis of alternative solutions.

Ability to deal with a fast-paced environment with shifting priorities.

“Out of the box” thinker, not afraid to take calculated risks.

Ability to work in a team environment and multi-task.

As a member of a team, demonstrated ability to influence the actions and opinions of others in a desired direction; to exhibit judgment in leading others to worthwhile objectives.

Ability to prioritize realistic action plans and work within a complex work environment.

Demonstrated written and oral communication skills.

Strong planning and coordination skills are necessary.

Proficient in Microsoft Office with strong skills in Excel. Strong analytical and data management skills required.

Hybrid

At Canadian Tire we value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team. 

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