Director, Web

3 weeks ago

Toronto, Canada G Adventures Full time

About Us

G Adventures is the world’s largest small-group adventure travel company and we’ve been making epic travel memories happen on all seven continents for over 30 years.

Our mission is simple: to change lives through travel. And not just our travelers’ either. Since day one, our tours have been built to establish meaningful relationships with local communities, directly benefiting the people and places we visit at every step of our tours.

With the demand for travel coming back strong, we are set up and excited for this next chapter in our company’s story — and we’d love for you to be a part of it.

Our DNA revolves around building, nurturing, and developing a diverse culture of people and a true sense of belonging, where everyone is encouraged to bring their authentic self to work each and every day. You’ll have the opportunity to grow your career, and yourself, alongside a passionate, talented, and welcoming community that works hard to spread goodness around the world.

If all that sounds like your kind of thing, well, we can’t wait for you to join us.

 The Digital Marketing & E-commerce team is on the hunt for a Director, Web & E-commerce. You’ll be joining a digital team that is in a full rebuild as travel is rebounding.

What you’ll be doing:

Develop a website and e-commerce strategy that aligns with long term business goals

Hire and mentor a cross-functional team of Product Managers, UX/UI Designers, Developers, Content Editors and SEO Leads.

Ensure website design is visually appealing, intuitive, and supports users in the dreaming and researching phases of the customer journey.

Drive e-commerce improvements across booking, my account to increase lead capture, conversion rate and AOV. 

Develop and maintain an Agile team culture with a focus on building a collaborative, transparent environment 

Build a performance-based, data driven culture to drive A/B testing and an effective approach to web measurement

Desired Skills & Experience:

Post-secondary degree or diploma in business administration, design, information technology, or related field

8+ years of customer-focused website management experience across both content & e-commerce

Prior experience leading a team covering UX/UI Design, Development, Content, and SEO 

Demonstrated ability to build great digital products that educate, inspire and convert

Proven track record of driving improved business results by identifying, prioritizing and acting on opportunities 

Ability to create good cross-functional relationships with internal stakeholders

Knowledge of Agile / Scrum as it relates to modern web development

Strong analytical skills,, able to draw insights and recommendations from data (Google Analytics, Looker, Heap)

What do we offer you?

Competitive salary commensurate with the role

Competitive benefits package 

Birthday day off

Vacation time for you to recharge

Enhanced Parental Leave

Learning and growth opportunities

Employee Resource Groups

*Applicable based on location*

G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.

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