Travel Marketing Manager

4 weeks ago

Edmonton, Canada Alberta Motor Association Full time

AMA

YOU’RE A MARKETING
maestro.

Posted: 2024-06-03

Closing: Until Filled

Location: Edmonton South

The travel industry is roaring and busier than ever, prompting new innovations, intricate marketing campaigns, and exciting partnerships like never before, and now’s the time to be a part of it AMA employs 140 Travel Advisors: trusted experts bringing worlds of experience to Albertans as they plan, book, and venture out across the globe.

As the Marketing Manager for AMA Travel, you'll work with world-renowned brands such as Royal Caribbean Cruises, WestJet Vacations, and Disney (to name but a few) to bring incredible offers and once-in-a-lifetime experiences to Albertans. You will lead and bring together strategies and campaigns and inspire wanderlust as you help Albertans travel with confidence.

You sleep and breathe both online and offline media channels. For you, there's nothing more fulfilling than developing breakthrough strategies and processes (or enhancing existing ones) to refine our go-to-market strategies.

You are proficient in leading and building powerful campaigns and can lead a team of experts to optimize results and set direction for travel growth and digital engagement. You’ll manage expenditures, optimize efficiencies, and customize our media mix. You’ll also help refine the way we speak to audiences to ensure we’re aways hitting the sweet spot of value, relevance, and emotional connection.

The Travel Marketing Manager position reports directly to the Director of Marketing.

WHAT MOVES YOU

Travel Passion

Members are always at the heart of what you do, it’s about understanding and nurturing travel journeys from dreaming to reminiscing. You are a traveler, seeking adventure and exposure to new experiences and cultures is a core component of who you are. Your curiosity fuels your wanderlust and informs how you spend your time. You live and breathe brands. You understand that loyalty is built through consistency and strong brand storytelling. You are very adept at developing compelling presentations and delivering them to different audiences; always motivated by customizing them to the specifics of the audience involved.

Leadership Style

You’re an experienced and pragmatic leader whose approach to leadership fosters learning, excellence, and a performance-based mindset within your team. You gravitate to fast-moving, offer-based businesses that require agility and the sensibility to seize a market opportunity, knowing how to motivate your teams to react and execute with pace while ensuring that strategic guideposts are maintained. You are authentic and accessible, carving time to connect with others to learn and listen. Able to provide constructive and clear feedback while rolling up your sleeves to participate wherever required. You are easily able to prioritize and ensure the team are working on what is going to make the difference. Through driving a continual learning mindset, celebrating successes and failing forward with learnings.

Flawless Execution

You have a passion for developing and optimizing Omni Channel Campaigns. You can strategize and execute integrated campaigns across a range of platforms. You have an eye for detail which ensures buying efficiency and customization of the media mix produces results. You have experience and expertise in product positioning and messaging, and you love figuring out what drives consumer behaviour. You are an expert in deciphering results and springing into action, continually testing and learning. You can work at a fast pace to align promotions and deal, with members’ wants and needs.

WHAT YOU'LL DO

Journey & Campaign Development

Work collaboratively with AMA Leadership to develop strategic vision and translate direction into implementation and tactics. Take the work beyond straight transactional connections to robust member journey engagements. Define marketing mediums and techniques to increase visibility and traffic across our travel business unit. Quality control for concepts and projects, including reviewing and approving integrated media tasks. Direct development and collaboration with our in-house Digital Media Buying team to set campaign goals and refine mid-flight. Oversee multiple projects simultaneously and proactively manage the success of production scope, schedules, and budget management.

Champion Performance

Deliver personal-based messaging and collateral geared at engaging and supporting customers in all stages of their booking journey. Develop lead generation strategies and campaigns to effectively incubate, qualify, and convert leads. Define key performance indicators and implement enterprise-level measurement, analytics, and reporting measures to gauge success. Continually test/optimize existing campaigns to identify areas of improvement. Perform detailed analysis and report results across journeys, initiatives, campaigns, and segments, and make actionable recommendations for improvement. Work closely with Optimization & Automation Specialists to ensure full funnel digital buys are effective and member (and prospective member) experience is continually evaluated.

Fostering & Maintaining Relationships

Meet with business units and suppliers to keep current with strategies, needs, changes to products and services, market considerations, and the business environment. Work lock-in-step with suppliers and tourism boards to deliver outstanding and effective campaigns. Establish strong working relationships with Marketing and Communications leadership and other stakeholders to ensure that our programs, products, and services are implemented through strategic initiatives and aligned with brand voice. Provide ongoing evaluation, mentorship, and guidance to your direct reports.

WHAT YOU'VE DONE

You are passionate about travel and motivated to learn and experience more about this dynamic industry. You’re no newbie; you have a minimum of 10 years of experience leading high-performing and engaged marketing teams. You have robust experience planning and purchasing online (search, programmatic, PPC) and offline media (broadcast, print, and out of home) and a keen appreciation of newly emerging media channels.

WHAT YOU'LL GET

Work with a diverse and passionate marketing team. Work for the one of the most trusted brands in Canada. Deliver and work collaboratively with some of the biggest travel suppliers in the world. Competitive salary. Flexible benefits. Outstanding employer-paid retirement savings plan. Great AMA discounts. Unlimited learning opportunities. Paid vacation. Paid volunteer day and floater day.

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