Senior Manager

The Senior Manager, Regional Marketing contributes to the success and profitability of the Region by devising, developing and implementing Marketing and Sponsorship strategy and tactics. The role develops and executes regional holistic marketing plans/initiatives to increase the awareness of Scotiabank in the region and drive grass roots customer acquisition/retention, product activation/usage and employee engagement.

You will advocate for and collaborate with the EO Canadian Marketing team on the delivery of marketing campaigns and customer/employee engagement programs in the Region to ensure that regional marketing activities are aligned to national strategies and to our overall brand platform.
The role will involve staying abreast of the regional landscape, Canadian Marketing strategies, and initiatives to enhance integration of regional marketing plans and communications. Additionally has responsibility for ensuring the unique needs/opportunities of the Region are known to Canadian Marketing.

You will manage multiple and varied regional marketing and communications initiatives, including sponsorships and charitable donations, ensuring collaborative relationships are built and maintained to enhance the Bank’s presence in the community for all partners including Commercial Banking and Wealth Partners.

What you’ll be doing:

Contributes to the success and profitability of the region by managing the planning, coordination and execution of the Region’s marketing initiatives. Supports Customer Advocacy by ensuring escalation of regional differences/opportunities. Lead collaboration with the Regional Office and Canadian Marketing to ensure the Region’s needs are represented and ensure that local leadership is well aware of national marketing strategies and programs which support their business objectives. Develop, recommend, and ensure approval/support for regional marketing plans to drive Regional Business objectives - marketing campaigns/activations. Execute key initiatives that increase credibility and raise awareness among existing and new customers while driving trial and loyalty purchasing for Scotiabank products. Develop and project manage marketing communications programs. Effectively manage multiple projects of vast scope, strategic impact and complexity and deliver projects on strategy, on time, on budget. Provide leadership and work effectively within a cross-functional team environment that includes many reporting levels and varying skills/competencies. Proactively share best practices and learning with peers and partners. Work closely with internal marketing partners to develop integrated regional marketing plans. Acts as the “voice of the customer” ensuring key regional consumer and customer needs are being considered. Drive awareness of the marketing tools available to support regional sales staff in the development of their marketing communications/activities – SIMON. Direct the development and communication of key messages to project a positive image of the Bank and attract/retain business. Develop and maintain strong relationship with key internal partners - Business Lines, Public, Corporate and Government Affairs, Marketing, and senior leaders – to positively influence the development of communications, engagement and change initiatives. Collaborate with internal partners to develop relevant communications plans and strategies for publications, and corporate/community events. Enhance and build out the executive and strategic communications infrastructure required to reach multiple diverse districts/employees across the region - including leveraging the Bank’s social media platforms. Manage day-to-day production of special regional events, executive off-sites, regional business meetings, to support the Region’s Senior Leadership Team. Prepare correspondence and speeches for the Senior Vice President. Contribute to the success and optimization of the Bank’s Sponsorship and Charitable Community initiatives Develop and maintain strong relationships with Marketing Sponsorships team, and Donations & Sponsorships, to enhance profile of regional sponsorship and donations activity within the region, while maximizing return on the Bank’s investment in related sponsorship assets and donations initiatives. Grow collaborative working relationships with partner groups to enhance sponsorship portfolio and community presence in the Region – Canadian Marketing Sponsorships, Public/Corporate & Government Affairs, Corporate Donations and Sponsorships. Provide strategic counsel, advice and leadership to the Regional senior team and Canadian Marketing regarding sponsorship properties. Recommend, negotiate and leverage appropriate mix of sponsorship properties in the Region in collaboration with the Sponsorship team in Canadian Marketing. Keep abreast of sponsorships and charitable activities across the Region, and seek to lever opportunities that align to the Scotiabank Bright Future philanthropic program. Liaise and participate in negotiations with external corporate sponsorship & donations committees to leverage sponsorship and community events with local media whenever possible. Plan, organize, coordinate and integrate regional marketing and sponsorship activities, including all associated resources. Develop and maintain marketing calendar which integrates Marketing, Sponsorships and PR activities/initiatives across the Region. In collaboration with Sponsorship partners build out and execute regional sponsorship plan to deepen Scotiabank Relationships with High Value and Mass-affluent clients and develop exclusive client hosting experiences that support s & drives customer loyalty and retention. Maintain relationships with key media contacts in collaboration with the Bank’s Public, Corporate and Government Affairs team to increase Brand awareness and positive Brand Equity. Provide guidance, support and enhanced communication with the Bank’s partner groups throughout the Region Wealth Management, Commercial Banking, Global Banking & Markets) as it relates to marketing programs, sponsorships, donations and public relations activities. Budget management and reporting Assist in the development and recommendation of the annual regional marketing budgets. Manage regional marketing and sponsorships budget, track expenses and provide monthly updates (Includes appropriate allowances for pledge installments, renewals/new requests, and periodic budget revisions). Maintain spreadsheets showing actual spending vs. the budget. Identify/create/evaluate process improvements to maximize efficiency and effectiveness. Manage and Lead special events/projects within Region as assigned. Manage all projects to budget by optimizing expenses, negotiating multiple supplier contracts. Appropriately manage people resources – both internal and external suppliers, business line representatives and department co-workers for maximum impact. Engage partner groups to enhance business opportunities throughout region.

Do you have the skills that will enable you to succeed in this role? We’d love to work with you if you have:  

Post- secondary degree in Business or Communications. Minimum 5 years of experience in Marketing or PR Communications, or MBA preferred Demonstrated experience in financial services industry Sound knowledge of marketing disciplines with experience in Marketing Planning, Communications and Campaign Management, Sponsorships and Donations Strong communication skills combined with strong relationship-building abilities Strong interpersonal skills, project management skills Strategic thinker who listens carefully to understand challenge(s) and then looks to collaborate on most effective marketing solution(s) Ability to provide leadership and work effectively within a cross-functional team environment that can include many reporting levels and varying skills/competencies Strong conceptual abilities and excellent perseverance to solve problems and adapt solutions across a wide range of customer segments, business lines and communication/banking channels Strong ability to successfully drive the creative process across multiple internal and external partners by providing leadership and direction Ability to influence a variety of audiences to new points of view Bilingualism in English and French is required. Pursuant to a language needs assessment conducted by Scotiabank, the successful candidate will be required to be able to communicate in English in addition to French because they will serve and English-speaking clientele.

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