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Content Marketing Coordinator

4 months ago

Ottawa, Canada March Networks Full time

About March Networks

At March Networks, our goal is to create a positive working environment where all of our employees can thrive. When you join our team, you will enjoy flexibility and support for a healthy work-life balance, as well as the professional development opportunities needed to advance your career. You will be part of a growing global technology company that encourages teamwork and innovation, and where friendships are forged with colleagues all over the world. At March Networks, we value your hard work, creativity and your passionate desire to deliver only the best to our customers, partners and each other.

March Networks works with some of the world’s largest banks, retailers and other organizations, delivering secure, cloud-based intelligent video solutions, enhancing security, operational efficiency, and profitability through real-time business insights. Through advanced integrations like point-of-sale (POS) systems, ATMs, and other IoT devices, we go beyond traditional video surveillance, empowering businesses of all sizes to utilize video and AI analytics to drive growth and enhance the customer experience – providing cross-functional insights.  

 

We pride ourselves on delivering scalable solutions, whether for small setups or complex systems spanning thousands of locations.  We are leading the global transformation of enterprise video to the cloud, guiding our customers through this transition intelligently and cost-effectively.  

 

With global reach and local support, our team will help you succeed, wherever you are. We provide comprehensive services, ensuring seamless operations, maintenance, and optimization of your systems, with great customer service. Through our network of over 800 certified partners, our platform integrates with a large array of third-party devices, making it adaptable to various business requirements.

 

With over two decades of experience, we partner with businesses representing diverse industries, including financial services, retail, transportation, restaurants, and commercial/industrial enterprises. We are a trusted provider for more than 1,000 financial institutions, over 300 retailers, and more than 800 commercial and industrial customers in over 70 countries around the world. 

 

Key Responsibilities:

 

  • Write engaging and informative content for a variety of marketing channels, including but not limited to the website, blog posts, press releases, media articles, FAQs, social media, email campaigns, whitepapers, webinars and other marketing and sales collateral.
  • Draft copy for ads, signage, sales materials, PowerPoint presentations etc. based on key messaging
  • Conduct keyword research and implement SEO best practices to optimize content for search engines and improve organic visibility.
  • Collaborate with cross-functional teams to ensure content aligns with brand voice, messaging, and marketing objectives.
  • Manage content calendar and deadlines to ensure timely delivery of assets.
  • Monitor and analyze content performance metrics, providing insights and recommendations for optimization.
  • Optimize content creation for demand generation and improving lead generation conversion rates.
  • Assist with other marketing initiatives such as social media management, email marketing, event coordination, and market research as needed.
  • Stay informed about industry trends, best practices, and emerging technologies in content marketing and SEO.

 

Qualifications:

·        Bachelor's degree in Marketing, Communications, Business, or related field;

·        2+ years of experience in B2B marketing communications, preferably in the technology or software industry.

·        Strong writing background is a must, and PR experience is preferred.

·        Strong understanding of digital marketing channels and tactics including SEO, SEM, email marketing, and social media.

·        Familiarity with Salesforce, LinkedIn Sales Navigator and WordPress is an asset

·        Excellent written and verbal communication skills with the ability to create compelling content for different audiences and channels.

·        Analytical mindset with the ability to analyze data and metrics to inform marketing strategies and decision-making.

·        Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

·        Strong teamwork and collaboration skills with the ability to work cross-functionally and build relationships with internal and external stakeholders.

 

Nice to have:

·        Knowledge of Pardot / Salesforce Account Engagement

Join our team and play a key role in shaping the future of March Networks’ video surveillance and business intelligence solutions Apply now to be part of an innovative company that is revolutionizing the way businesses protect and grow their operations.