Analyst, Digital Operations

1 month ago

Toronto, Canada Canadian Tire Corporation Full time

What you’ll do

As a Retail Media Network Ad-Ops Analyst within our fast-paced advertising unit, you will play a pivotal role in driving our clients' success on our cutting-edge retail media networks. Your primary responsibility includes managing, launching, and optimizing advertising campaigns across specific channels to ensure best-in-class results.

Develop and execute strategic advertising campaigns tailored for retail media platforms.

Analyze campaign performance data to understand the effectiveness of strategies and tactics

Work closely with cross-functional teams, including creative, account management, and technology, to deliver cohesive and integrated campaigns

Monitor market trends and competitor activity within the retail media landscape to identify opportunities and threats

Manage campaign budgets and forecasts, ensuring we deliver excellent ROI for our clients

Continuously test and optimize ad placements, targeting strategies, and creative formats

Educate and advise clients on best practices, campaign enhancements, and optimization strategies

Collaborate with our product development team to enhance our advertising offerings based on your frontline insights

Craft detailed reports that articulate campaign performance and provide actionable insights for client review

Work to resolve any issues that arise throughout the campaign, ensuring swift and effective solutions

Maintain an agile approach to managing campaigns, adapting quickly to changes within the platform or the market to capitalize on emerging opportunities

Regularly interact with the sales team to support pre-sales activities, including creating media plans and strategy proposals

Participate in regular training sessions to stay current with the latest technologies and methodologies in retail media advertising

What you bring

A Bachelor’s degree in Marketing, Advertising, Business Analytics, or a related field, with 1-3 years of hands-on experience in digital advertising campaign management with some or all of the following - Offsite Programmatic Platforms, Offsite Social Platforms, Onsite Display via Google Ads Manager, Onsite Sponsored Products via Criteo

Proficiency in data analysis and performance metrics, using insights to optimize campaign strategy and execution

Strong communication and collaboration skills, enabling effective work with teams and clear reporting to clients

An understanding of retail media networks and their role in contemporary advertising strategies

The ability to manage multiple projects in a dynamic, fast-paced environment with a keen attention to detail

A growth mindset, eager to keep up with industry trends and apply new techniques to enhance campaign performance

Provide thought leadership and contribute to the development of best practices within the retail media network ecosystem

A collaborative team player who can also drive projects independently and take ownership of responsibilities

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

#LI-RM1

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