Oncology Brand Manager
4 days ago
We’re looking for people who are determined to make life better for people around the world.
Oncology Brand Manager
Responsibilities :
Eli Lilly Canada is currently searching for a capable Brand Manager to help people living with cancer benefit from our innovative medicines. The oncology business in Canada is at an exciting time for a marketer who is keen to exercise fresh and innovative thinking and consider new ways driving performance.
This role is determined to be a flexible worker, where on-site presence in the Toronto office is expected to be 4-12 days per month, as determined by your manager and business needs.
As the successful candidate, you will play a critical role in maximizing brand sales, and market position for relevant Oncology products. This includes being accountable for delivering our annual plan and supporting all commercial brand activities. You will work closely with the cross functional team to lead the development and implementation of our brand strategy and tactics, including the development of the customer plan, and the omnichannel marketing plan. You will lead the development and implementation of digital marketing and sales strategies based on the identified needs and behaviors of key customers (Patients /Consumer, Health Care Providers, and Payers) that align to objectives outlined in the customer plans and objectives for the oncology business. In partnership with the cross-functional team, you will develop novel approaches to reach our customers and deliver exceptional customer experiences, leading to improved patient outcomes and commercial success. You will be a person with a proven record of effective cross-functional collaboration, accomplishment in digital marketing capabilities and who can bring a fresh innovative approach to the team. You will be a self-starter, with a high sense of curiosity and an ability to foster a winning team mindset.
You will gain deep understanding of the disease site landscape, patients and health care providers’ needs, testing environment and other insights that drive behaviors in oncology treatment. You will develop novel content in close partnership with your cross-functional team, agencies and other partners (IT, medical, corporate affairs, legal, and external regulatory bodies such as ASC and PAAB) and will localize some content created by above-affiliate teams. You will be responsible for managing the brand marketing budget and be able to make trade-offs to optimize investments. Finally, you will effectively measure the impact of initiatives against pre-specified goals and facilitate performance tracking and diagnosis through monthly and quarterly business reviews.
You will collaborate across business units and cross functionally to leverage learnings and insights to help achieve continued growth and success in our overall digital marketing capabilities and effectiveness.
Specifically Brand Manager’s responsibilities include the following:
Basic Requirements:
University degree Advanced degree preferred (MBA, MSc, PhD) 3+ years pharmaceutical/healthcare marketing experience Demonstrated experience in digital marketing and sales solutions and associated applications Proven success with omni-channel marketing campaigns and using data to inform strategies Demonstrated leadership within cross-functional teams – sales, medical, pricing reimbursement & access and other departments. Excellent interpersonal, written and verbal communication skills Experience in Oncology an asset Prefer bilingualism Demonstrated creativity in problem solving and customer solutions Outstandingly positive work attitude and a solutions-oriented, winning mindset; open to change and enjoys new challengesLilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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