Art Director
4 weeks ago
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
COMPANY:
Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.
DraftLine YYZ (Toronto) is Labatt’s in-house creative agency and part of the draftLine family across the world with offices in New York, Buenos Aires, London to name a few.
DratfLine is a first of its kind in-house creative engine powered by data & technology moving at the speed of popular culture. draftLine will also leverage consumer data and marketing technology to measure media and content performance in real time and ultimately personalize consumer digital experience at scale.
Our three pillars are:
Cultural Relevance – it’s not just about producing content faster and with more cost efficiency, it’s about creating a positive impact by driving stronger engagement and cultural relevance with our consumers. Speed & Agility – engaging with consumers when it matters is just as important as our creative output. Efficiency - We know that consumers use their social platforms for different reasons, so we want to create content on a platform by platform basis and really personalize at scale.You are:
Not a “no” person. You’re a “let us figure this out” person Great at relationships and team building Disciplined when it comes to time and asset management Flexible, agile and can deal well with ambiguity Creative, friendly and a team player You are a big ideas person with a focus on strategy. Passionate about social and digital advertising and communication Well versed in all areas of digital communications production (social, web, apps, video, imagery etc.)The Role:
Responsible for creative outputs reporting into Associate Creative Director (AD) Solid creative judgement – supported by experience and examples Can lead projects and collaborate with cw’s and designers Can confidently build a creative deck and explain creative rationale A brand advocate with strategic understanding of our brands tone of voice and identity Can confidently and persuasively present and sell their own work A strategic point of view and can discover provocative insights Involved in regular team engagementThe Must Have's:
3 - 5 years Agency Experience Adobe Creative Suite (Photoshop, Illustrator, InDesign) proficient Experience in collaborating on 360/Digital Campaigns Strong portfolio with proven body of work Proficiency in delivering work that’s on strategy and delivers resultsThe Nice to Have's:
Experience working with alcohol/ beer brands Pitch wins under their belt Regular award shortlisting WHY LABATT:
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.
EQUAL OPPORTUNITY EMPLOYER
At Labatt Breweries of Canada, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.
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