Manager of Web Strategy

1 month ago

Kamloops, Canada Thompson Rivers University Full time
DUTIES

The Manager of Web Strategy is a senior member of the institutional Marketing and Communications team. The Manager of Web Strategy works closely with the Director of Marketing and other Marketing and Communications (Marcom) lead as the University’s principal Web architect in the strategic development of an outstanding online presence that increases the reputation and profile for TRU and creates an effective tool for prospective and current students. 

The position helps create and lead the translation of TRU’s marketing and communication strategies and priorities into a credible, engaging and highly motivating presence in all online channels, most importantly, the institutional website. As such, the Manager of Web Strategy is responsible for the development and continuous improvement of all website features including content, information architecture, data collection and analysis, and web design.

Effective collaboration with other areas is core to the position. On an ongoing basis, the Manager of Web Strategy must evaluate and work with other TRU departments to optimize, improve and update their web presence on both a proactive and a responsive basis. He or she must keep abreast of, communicate and inspire consistent integration of web development and marketing best practices, trends and leading-edge innovations in all TRU online properties – including social media – as appropriate for the university.

The Manager of Web Strategy leads the development and implementation of strategies to ensure that the university and its departments effectively leverage the resources and capabilities of the web to enable and enhance recruitment and retention efforts of the University. In concert with this effort, the role provides sound leadership and advice to ensure that policies and practices promote consistently high-quality content, design and navigation to support the vision, mission and image of TRU to its online audiences.


MAJOR RESPONSIBILITIES

  • Develop and implement a long-term, evergreen institutional web strategy that aligns with and advances overall institutional priorities and strategies – and that ensures an effective and rewarding web presence for the university and its units among key target audiences, on a sustained basis.
  • Hire, train, evaluate, manage and mentor up to four staff in the areas of web development and design, including conducting performance reviews. 
  • Collaborates with all other Marcom team members, towards supporting and advancing institutional priorities through web and online channels.
  • Develop and manage a budget. 
  • Oversees TRU’s top-tier Web presence; collaborates with managers of TRU’s departments/faculties/schools to establish a level of consistency that benefits the university as well as the units themselves.
  • Acts as the principal web architect for TRU by providing direction for the development and implementation of a web and online presence for the university, key units, campaigns and initiatives.
  • Acts as chief advocate for the university's Web authors, and developers by representing their needs to senior management.
  • Conducts and organizes hands-on training  for members of  Marcom team, as well as other unit representatives, in optimizing specific aspects of their web presence including: information architecture, site and landing page design, web content development, and new technologies.
  • Collaborates with the Director of Marketing and the Associate Director/Manager of Creative Marketing and Partner Services to optimize Search Engine Optimization  (SEO) and Search Engine Marketing (SEM), including paid search, user digital media research, and site analytics, mobile, social media display, and other/new digital media strategies and tactics.
  • Seek, evaluate, recommend, engage and work with external vendors/partners as appropriate.
  • Monitor and analyze overall web and digital marketing performance to identify, prioritize and execute appropriately on opportunities for improvement in market effectiveness.
  • Chair the Web Working Group, a committee of web developers, web designers and content creators at TRU.
  • Author and maintain best practices documentation for web development and online communications for TRU and work with the broader mar-comm team to support adherence, campus-wide.
  • Keep abreast of current digital practices, pedagogy, and the use of web content management systems. Keeps abreast of advances in computing technology that may affect the use of digital technology at the university. Advises administration of possible initiatives that would benefit the university's digital presence.


REPORTS TO
Associate Vice-President, Marketing and Communications

QUALIFICATIONS

 

REQUIRED KNOWLEDGE/SKILLS

  • Bachelor’s degree in appropriate specialization such as information systems, marketing, management, public relations, or related field, with 5 to 7 years’ experience in information technology, web development and /or marketing and communications.  
  • Recent experience in directing the development, architecture and implementation of web design and functionalities within a complex, multi-unit institutional environment.
  • Experience communicating and presenting major changes, best practices, and recommendations to senior management.
  • Experience defining the overall site layout and organization from functional, informational, and navigational perspectives with an emphasis on overall user experience. 
  • Skills researching and implementing leading-edge Web strategies; and executing content improvements with a focus on customer usability. 
  • Skills to create and enhance site design, layout, navigation, and content for a highly relevant and usable experience.  
  • Experience monitoring results and refinement of marketing formulas in response to analytics.
  • Technical command should include: 
    • Extensive experience working with content management systems including Wordpress and Drupal;
    • Experience working with HTML, CSS, JavaScript, SQL, PHP and XML;
    • High level of Adobe Photoshop competency; 
    • Demonstrable knowledge of responsive web design
    • Demonstrable understanding of programming languages / concepts / practices and other standard web tools;
    • Demonstrable understanding of data driven web environments
    • Knowledge of web scripting languages and trends in mobile devices.
    • Knowledge of accessibility web standards; 
    • Familiarity with Microsoft Office Suite and SharePoint
  • Exceptional verbal and written communication skills, strong business acumen, interpersonal skills, ability to lead and integrate web strategies with an overall university mar-comm plan.
  • Familiarity with the complexities of web communications in a post-secondary academic environment, with specific knowledge of TRU’s culture, protocols, governance processes and stakeholder groups a define asset.
  • Knowledge of budget planning and management, project management, presentations and training, organizational development and change management.
  • Demonstrable experience in managing and working with a unionized work-force.

  • Web Developer/Designer

    1 month ago

    Kamloops, Canada Thompson Rivers University Full time

    Under the direction of the Manager of Web Strategy, this position participates in planning, designing, developing, and implementing web strategies for the TRU web site. By developing and maintaining style guides, this position ensures TRU's online graphic and web guidelines are implemented correctly and effectively. This position works to increase the...

  • Web Developer/Designer

    1 month ago

    Kamloops, Canada Thompson Rivers University Full time

    Under the direction of the Manager of Web Strategy, this position participates in planning, designing, developing, and implementing web strategies for the TRU web site. By developing and maintaining style guides, this position ensures TRU's online graphic and web guidelines are implemented correctly and effectively. This position works to increase the...

  • Web Developer/Designer

    1 month ago

    Kamloops, Canada Thompson Rivers University Full time

    DUTIES & RESPONSIBILITIES Design, develop and maintain TRU web properties. Develop templates for use in TRU's content management systems. Design, propose and deliver web site structure, wireframes, mockups, creative concepts, images, graphics and other visual displays. Provide coaching, guidance and oversight to ensure TRU's graphic guidelines and...

  • Web Developer

    1 month ago

    Kamloops, Canada Net Shift Media Inc. Full time

    Business Developer You? A True Sales Professional. Us: Seeking To Grow Net Shift Media Inc. offers over 10 years of website design and Internet marketing experience to a wide range of customers throughout Western Canada. We are actively seeking an experienced and dynamic Sales Professional to join our team. Are you... Willing and able to work without...

  • Content Specialist

    1 month ago

    Kamloops, Canada Thompson Rivers University Full time

    As part of TRU’s Marketing and Communications team, the Content Specialist is responsible for creating engaging content that strengthens the university’s public image, grows TRU’s digital media presence, increases brand awareness and builds community with internal communications. The Content Specialist provides writing skills that are accurate,...

  • Content Specialist

    1 month ago

    Kamloops, Canada Thompson Rivers University Full time

    DUTIES & RESPONSIBILITIES  Create, assemble, support, organize and distribute communications tactics which may include media releases, video, audio, publications, social and digital media, web content, marketing or advertising copy/collateral, as well as materials for events and supporting coordination of events and announcements. Support social media,...

  • Project Manager

    2 weeks ago

    Kamloops, Canada Thompson Region Division of Family Practice Full time

    **Job Details** **Hours**:37.5 hours/week **Location**:Hybrid/remote with in-person meetings twice monthly at the Division office in Kamloops, BC. Travel to rural communities within the region may be required. **Compensation**:$75,000 - $85,000/year, extended health care benefits, RRSP matching **Reports to**:Senior Project...

  • Content Specialist

    1 week ago

    Kamloops, Canada Thompson Rivers University Full time

    DUTIES* As part of TRU’s Marketing and Communications team, the Content Specialist is responsible for creating engaging content that strengthens the university’s public image, grows TRU’s digital media presence, increases brand awareness and builds community with internal communications. The Content Specialist provides writing skills that are...

  • Content Specialist

    6 days ago

    Kamloops, Canada Thompson Rivers University Full time

    DUTIES* As part of TRU’s Marketing and Communications team, the Content Specialist is responsible for creating engaging content that strengthens the university’s public image, grows TRU’s digital media presence, increases brand awareness and builds community with internal communications. The Content Specialist provides writing skills that are...

  • Associate Director, Creative Marketing and Partner Services

    2 days ago

    Kamloops, Canada Thompson Rivers University Full time

    DUTIES As a senior member of the Marketing and Communications Leadership team, the Associate Director, Creative Marketing and Partner Services (AD) works with the department leadership team, manages and leads a professional team and collaborates with university partners and colleagues.  The AD is a strategic and creative thinker who is highly skilled in...

  • Open Learning Faculty Member

    3 weeks ago

    Kamloops, Canada Thompson Rivers University Full time

    Open Learning Faculty Member (Web): MNGT 3711: Business Ethics and Society - (03027.466) Share this job as a link in your status update to LinkedIn. Application Restrictions Open to both Internal and external Job Type Open Learning Faculty Member Posting In effect from 11/6/2024 Closing Application Date 25/6/2024 OLFM Type Teaching Allocation...

  • Open Learning Faculty Member

    3 weeks ago

    Kamloops, Canada Thompson Rivers University Full time

    Open Learning Faculty Member (Web): MNGT 3711: Business Ethics and Society - (03027.466) Share this job as a link in your status update to LinkedIn. Application Restrictions Open to both Internal and external Job Type Open Learning Faculty Member Posting In effect from 11/6/2024 Closing Application Date 25/6/2024 OLFM Type Teaching Allocation...

  • Marketing Manager

    4 weeks ago

    Kamloops, Canada Digital Convergence Full time

    Salary: **COMPANY BACKGROUND** Digital Convergence believes in challenging the status quo, thinking differently, and using a no-nonsense approach to reimagining business capabilities with technology. Headquartered in Kamloops, British Columbia, Digital Convergence is a digital capabilities firm with our team spanning coast to coast across Canada. We help...

  • Management Consultant

    3 weeks ago

    Kamloops, Canada Avid ActionCOACH Business Growth Community Full time

    Work Term: Permanent - Work Language: English - Hours: 40 hours per week - Education: Bachelor's degree - Experience: 5 years or more **Work setting**: - Consulting firm - Sales **Tasks**: - Analyze and provide advice on the managerial methods and organization of an establishment - Conduct research to determine efficiency and effectiveness of managerial...

  • Events and Marketing Support Specialist, Fsd

    2 weeks ago

    Kamloops, Canada Thompson Rivers University Full time

    The Events and Marketing Support Specialist is responsible for assisting staff and faculty in the planning, coordinating and delivering a wide range of website support, activities, special projects and events for the Faculty of Student Development. The position works closely with the Communications Coordinator and Writer/Storyteller to support the broad...

  • Primary Care Network

    3 weeks ago

    Kamloops, Canada Thompson Region Division of Family Practice Full time

    **Job Details** **Hours**:37.5 hours/week **Location**:Hybrid/remote with in-person meetings twice monthly at the Division office in Kamloops, BC. Travel to rural communities within the region will be required. **Compensation**:$95,000 - $115,000/year, extended health care benefits, RRSP matching **Reports to**:Executive Director **Overview** The...

  • Relationship Manager, Cash Management

    1 week ago

    Kamloops, Canada CWB Financial Group Full time

    Relationship Manager, Cash Management page is loaded Relationship Manager, Cash Management Apply locations Kamloops, BC - Kamloops Banking Centre time type Full time posted on Posted 2 Days Ago job requisition id R7950 At CWB , we strive to build value for the people who choose us every day: our people, our...

  • Relationship Manager, Cash Management

    6 days ago

    Kamloops, Canada CWB Financial Group Full time

    Relationship Manager, Cash Management page is loaded Relationship Manager, Cash Management Apply locations Kamloops, BC - Kamloops Banking Centre time type Full time posted on Posted 2 Days Ago job requisition id R7950 At CWB , we strive to build value for the people who choose us every day: our people, our...

  • Relationship Manager, Cash Management

    1 week ago

    Kamloops, Canada CWB Financial Group Full time

    At , we strive to build value for the people who choose us every day: our people, our clients and our investors. We do this by: Putting people first and building relationships with intention Seeking out and embracing new ideas Believing that how we do things is as important as what we do Role Specifications Location: Kamloops Banking...

  • Project Manager

    4 weeks ago

    Kamloops, Canada Rock Construction & Mining Inc Full time

    **About Us**: Join one of Canada’s largest rock excavation contractors specializing in drilling and blasting operations. Scopes of work include construction and mining projects of every size and complexity in locations across Canada. **Responsibilities**: - Develop comprehensive project plans and schedules and oversee the complete lifecycle of project...