GTM Content Enablement Manager

7 hours ago

Toronto, Canada Affirm Full time

Content Enablement Manager Affirm is reinventing credit to make it more honest and friendly, providing consumers the flexibility to buy now and pay later without hidden fees or compounding interest. About the Role The Content Enablement Manager is an individual contributor within the GTM Enablement team, part of Revenue Operations & Analytics (ROA). The team builds the foundation for affirm’s revenue growth by designing narratives, materials, and processes that enable field teams to scale effectively. What You’ll Do Lead narrative development: take full ownership of copy, structure, and creative direction for core pitch materials that articulate value across pricing, competitive positioning, and strategic differentiation. Deliver actionable competitive insights: aggregate and synthesize competitive intelligence, produce battlecards and slides, and provide clear, data‑driven insights to field teams. Elevate sales content with data: source and integrate industry research, product metrics, market data, and internal data to enhance credibility and impact of all enablement materials. Orchestrate strategic proposals: manage RFP software, coordinate merchant proposals and RFP responses, producing scalable messaging that aligns with merchant priorities and growth goals. Partner cross‑functionally: collaborate with Revenue, Product Marketing, and Analytics to ensure consistent, insight‑driven storytelling and enablement across the organization. Stay ahead of trends: monitor industry, macroeconomic, and regulatory developments, weaving timely insights into affirm’s go‑to‑market messaging. What We Look For 6+ years of B2B marketing, enablement, or client‑facing experience in fintech, payments, BNPL, or a high‑growth SaaS environment. Proven ability to craft compelling narratives and executive‑level materials that drive engagement and business outcomes. Exceptional written and verbal communication skills, with a keen eye for clarity, structure, and visual storytelling. Experience driving cross‑functional initiatives that blend data, creativity, and commercial strategy. Strong analytical skills and comfort using data to support and refine persuasive messaging. Ability to adapt quickly, take initiative, and thrive in a fast‑paced collaborative environment. Compensation & Benefits Base Pay Grade: L. Equity Grade: 5. Base pay range per year: $125,000 – $175,000. Remote‑first company with flexible work options. Benefits include full medical coverage, dental, vision, flexible spending wallets, competitive vacation and holiday schedules, and ESPP. EEO Statement Affirm is proud to offer an inclusive interview experience for all, including people with disabilities. We provide reasonable accommodations during the hiring process. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative, we consider qualified applicants with arrest and conviction records. #J-18808-Ljbffr

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