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Email & SMS Marketing Specialist

2 months ago

Canada Aplo Group Full time

Job description


ABOUT APLO GROUP


Aplo Group is an e-commerce growth firm specializing in scaling direct to consumer brands. 


We focus on driving positive business wide outcomes by bringing a holistic approach to scaling. Merging financial modeling/forecasting with marketing expertise to develop and implement a sustainable and profitable e-commerce growth strategy.


THE ROLE


As an Email/SMS Marketing Specialist your role will involve:

  • Implementing email and SMS marketing strategies for e-commerce (Shopify/Plus, WooCommerce, BigCommerce) merchants.
  • Coordinating timelines with clients with respect to their campaigns, email flows, sales, product launches, etc.
  • Participating in meetings with clients and team to deliver and execute on strategic recommendations.
  • Working in collaboration with team members across our paid ads, financial modeling & forecasting team, and CRO/web development team to develop and implement growth strategies for our clients. 
  • Leading members of our design and copy team to curate the necessary email and SMS content for clients (scheduling is done within Asana).
  • Oversee quality assurance across all email and SMS channels.
  • Managing email marketing accounts using Klaviyo, Sendlane and other ESP’s.
  • Analyzing and reporting on email/SMS performance across the board.


WHO ARE WE LOOKING FOR?


  • Minimum 2 years of previous e-commerce marketing experience.
  • Previous experience working inside of Klaviyo with an understanding of direct-response marketing.
  • Previous experience with QA (quality assurance) and quality testing digital marketing assets (such as email, SMS, or push notifications).
  • Previous client-facing or project management experience.
  • Ability to work remotely and meet deadlines in a fast-paced environment.
  • Highly organized and capable of balancing multiple projects and prioritizing workload.
  • Strong interpersonal and teamwork skills; willingness and ability to collaborate with others.
  • Prior knowledge and interest in e-commerce, business, and marketing; interested in working with marketers, operators, and founders to solve unique business challenges.
  • Excellent understanding of copy, typography, layout, and branding.
  • Previous experience working within Slack and Asana (or similar).


Preferred skills : Klaviyo certification, prior knowledge of Shopify/Shopify Plus/WordPress stores, HTML/CSS basics, previous experience with SMS marketing, general understanding of social media and search ads, understanding of GA or other analytics tools.


COMPENSATION


Starting Rate: $5,500 - 6,500 CAD/per month

Job Types: Full-time, Contract

NOTE: This is a remote position. We are seeking an organized self-starter who can meet deadlines and delegate responsibilities in a professional and timely manner. Only qualified candidates will be considered.


Thank you for your interest in Aplo Group. We look forward to connecting with you soon