Sr Manager, Performance Marketing

Location: Concord, Ontario, Canada (In-Office Position) Company Overview Join our dynamic and innovative gaming company that’s passionate about creating immersive and cutting‑edge gaming experiences. We pride ourselves on a culture of creativity, collaboration, and a commitment to pushing the boundaries of gaming. If you’re a highly motivated and skilled specialist passionate about the gaming industry, we want you to join our team. Position Overview We are seeking a highly experienced and strategic Senior Manager, Performance Marketing with a minimum of 10 years of experience, preferably in the iGaming industry. As the Senior Manager, you will be responsible for developing and implementing performance marketing strategies across all brands. This role requires expertise in managing multi‑million budgets to drive customer acquisition, revenue growth, and optimise return on investment (ROI) for our brands. Main Responsibilities Develop and implement comprehensive performance marketing strategies for all brands, focusing on customer acquisition, revenue growth, and ROI optimisation. Oversee the planning, execution, and optimisation of performance marketing campaigns across various channels, such as paid search, paid social, display advertising, and affiliate marketing, tailored to each brand. Lead a team of performance marketing specialists, providing guidance, mentorship, and fostering a collaborative and high‑performing work environment. Collaborate with cross‑functional teams, including brand managers, analytics and creative teams, to align performance marketing initiatives with overall marketing and business objectives. Conduct in‑depth market research, competitor analysis, and customer segmentation within the iGaming industry to identify target audiences and inform performance marketing strategies for brands. Utilise data‑driven insights and analytics to monitor campaign performance, track key metrics, and identify opportunities for optimisation and improvement specific to each brand. Optimise performance marketing campaigns through continuous testing, targeting and creative optimisation, leveraging your iGaming expertise to drive maximum ROI and conversion rates for each brand. Collaborate with creative teams to develop compelling ad creative, landing pages and messaging that align with brand guidelines and resonate with the target audience of each brand. Manage and optimise performance marketing budgets for all brands, ensuring efficient allocation of resources and delivering measurable results within budget constraints. Stay up‑to‑date with industry trends, emerging technologies and best practices within the iGaming space, and apply this knowledge to drive innovation and maintain a competitive edge for brands. Requirements Bachelor’s degree in Marketing, Business Administration or a related field. A master’s degree is a plus. Minimum of 10 years of experience in performance marketing. Experience in the iGaming sector is preferred. Proven track record of developing and implementing successful performance marketing strategies and campaigns. Experience in managing and optimising multi‑million performance marketing budgets, allocating resources effectively and demonstrating measurable ROI. Strong leadership skills with the ability to inspire and motivate a team, drive collaboration and achieve business objectives. In‑depth knowledge of performance marketing channels, platforms and tactics, including paid search, paid social, display advertising and affiliate marketing. Strong analytical mindset with the ability to interpret data, analyse trends and generate actionable insights for continuous optimisation and improvement. Proficiency in performance marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics and attribution modelling, specifically tailored to the iGaming industry. Excellent communication and interpersonal skills, with the ability to communicate performance marketing strategies effectively, collaborate cross‑functionally and build relationships with stakeholders. Results‑oriented mindset with a proven track record of driving business growth, achieving performance targets and delivering measurable results. Benefits Why Join Us Exciting projects using cutting‑edge technologies Collaborative and supportive work environment Competitive salary and bonuses Opportunities for career development, growth and advancement Fantastic company events Benefits including extended healthcare, dental care, vision care, and disability insurance On‑site leisure facilities On‑site parking #J-18808-Ljbffr