Web Operations Specialist

We’re looking for a Web Operations Specialist to support the maintenance and optimization of Contentful and other key software that power Hootsuite and Talkwalker’s web properties. As a CMS expert, you’ll partner closely with our marketing teams to create, manage, and optimize content that attracts, engages, and converts qualified prospects — helping to drive measurable growth and revenue. WHAT YOU’LL DO: Create, edit, organize, and publish website content within the headless CMS Ensure that web properties represent the Hootsuite and Talkwalker brands accurately, and provide an excellent web experience for prospects and customers alike Maintain and implement CMS roadmap with a focus on improving core web vitals and ensuring compliance Work with UX designers and developers to support and maintain CMS content model and design updates, focusing on implementing improvements based on priority and impact Perform regular content checks to identify gaps and redundancies, maintain content schedules, and consistently apply policies for web content, including style guides and accessibility standards Present tactical recommendations to stakeholders that align with overall priorities, and support compliance Support day-to-day CMS operations, including system reliability, scalability, and performance, and managing user permissions and workflows Stay updated on digital trends, support team education and share new ideas and approaches Work with marketing and technical stakeholders to coordinate and prioritize tasks, projects and initiatives based on effort and impact Support the technical implementation, deprecation, and optimization of tools related to the CMS Responsible for onboarding and set up of individuals within the CMS, both internal and contract Perform other related duties as assigned WHAT YOU’LL NEED: Minimum 3- 5+ yrs experience working with SAAS businesses in fast-paced digital marketing / web strategy teams Hands‑on experience and understanding of headless CMS platforms (preferably Contentful) and project management tools like Jira, Wrike, and Confluence Attention to Detail. Meticulousness in managing content and ensuring its accuracy and consistency across all platforms. Proficient understanding of website design, UX, conversion optimization, and AIO/SEO principles. Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results Project Management & Collaboration: Strong communication and project management skills to work effectively with both content and development teams. Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems Open Communication: clearly conveys thoughts, both written and verbally, listening attentively and asking questions for clarification and understanding Content Strategy & SEO: Strong knowledge of content optimization, content marketing, and search engine optimization (SEO) principles. Technical Aptitude: A good understanding of basic web technologies, such as HTML/CSS, can be beneficial, though not required WHO YOU ARE: Solution seeker. You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked. Lifelong learner. You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t. Resilient adapter. In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity. Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information. Critical challenger. You have the trust in your team to ask difficult questions in order to get to the best end result. Active communicator. You listen actively and communicate ideas and information clearly, inclusively, and proactively. Integrated thinker. You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals. Accountable owner. You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes. Bar‑raiser. You step up to help your team grow and succeed, even when that means going beyond what might be expected. #LI-ZT1 Canada Pay Range For This Role $64,600 — $84,000 CAD US Pay Range For This Role $67,700 — $88,000 USD Variable Pay . You will be eligible to participate in Hootsuite’s Sales Compensation Program. Please speak with your recruiter for more information. Note . The base salary of our Sales Compensation Program is an absolute value instead of a range and therefore, you will see that reflected below. Canada Pay Range For This Role $64,600 — $84,000 CAD Variable Pay . You will be eligible to participate in Hootsuite’s Sales Compensation Program. Please speak with your recruiter for more information. Note . The base salary of our Sales Compensation Program is an absolute value instead of a range and therefore, you will see that reflected below. At Hootsuite, we design our compensation packages based on internal equity and external competitiveness. Every role at Hootsuite is analyzed, evaluated and mapped to a salary range. As a general guideline, the salary for new hires and promoted employees is determined based on an individual's skills & capabilities required for the role and their ability to contribute as per the expectations outlined in the job description. Our salary structures are built on trends projected and published by independent and trusted survey companies. Hootsuite analyzes market data and adjusts salary structures, if required, on an annual basis. Salary ranges reflect what we expect to pay for this position at the time of posting. Our total compensation packages summarize our current offerings and are subject to change without notice. Hootsuite is committed to fair and equitable compensation for every employee. Through an annual Pay Equity Analysis, Hootsuite ensures that all employees are paid fair and equitably. Canadian Benefits. Hootsuite offers comprehensive benefits to support the health and wellbeing of our owls and their families. The benefits cover health insurance including medical, dental, vision, life/disability insurances, an Employee and Family Assistance Program and more Hootsuite provides a group RRSP plan with a company match of up to 4% of base salary. Benefits are available to permanent employees who meet minimum hours requirements without a waiting period. THIS resource will provide additional information. USBenefits. Hootsuite offers comprehensive benefits to support the health and wellbeing of our owls and their families. The benefits cover health insurance including medical, dental, vision, and life/disability insurances. Hootsuite also offers a 401k Plan with a company match (up to 4% of base salary), an Employee and Family Assistance Program and more Benefits are available to employees who meet minimum hours requirements without a waiting period. THIS resource will provide additional information. Global Parental Leave. All permanent employees, including birthing, non-birthing and adoptive parents, who have been employed by Hootsuite for a minimum of 12 months are eligible for 26 weeks of full and partially paid leave in accordance with local government regulations. #J-18808-Ljbffr