Events & Conference Marketing, Lead

Events & Conference Marketing, Lead at CAAT Pension Plan At CAAT, we’re passionate about what we do. And it shows Here, you’ll find a cultural spark in everything we do – from the way we partner with members and employers to the way we work, collaborate, and grow. It doesn’t just feel different at CAAT. It is different. We’re one of the fastest‑growing pensions in the country for a reason. We challenge the status quo, making a real impact on the hundreds of employers we serve – from education institutions to major corporations and household brands. And we’re just getting started. Driven by core values and a shared purpose, we’re fierce champions for better retirement security, known for our can‑do culture where everyone plays a role in bringing our vision to life. If this sounds like a fit, we’d love you to be a part of it. About The Role We are seeking an Events & Conference Marketing Lead to join our Pension Solutions Team. This role elevates CAAT’s presence at conferences, tradeshows, webinars, and employer‑facing events to drive growth, brand visibility, lead generation, and engagement with prospective employers and influencers. Combining strategic event planning with executional excellence, the Lead manages logistics, marketing collateral, audience communications, and cross‑functional coordination—translating complex ideas into compelling experiences with strong project management and communication skills. As The Newest Member Of Our Team, You’ll Develop annual event strategy/calendar aligned with Growth Marketing and Business Development goals; evaluate opportunities based on audience fit, value, and ROI. Create detailed event plans covering themes, messaging, budgets, staffing, timelines, and success metrics. Manage end‑to‑end execution: registration, booth design, shipping, AV, travel, run‑of‑show, and vendor coordination for professional onsite experiences. Ensure marketing materials, presentations, speaking notes, and collateral reflect CAAT’s brand; support speakers with briefs, talking points, and coaching. Partner with digital/content teams on pre/post‑event promotion: email campaigns, invitations, landing pages, social/paid assets for brand consistency and thought leadership. Collaborate with Business Development on goals, staffing, target accounts; support lead capture into Salesforce, follow‑up workflows, and sales materials (talk tracks, FAQs). Oversee vendor relationships (organizers, suppliers, agencies) and budgets with accurate forecasting, cost management, and value delivery. Track KPIs (attendance, engagement, leads, ROI); produce post‑event summaries, maintain team calendar, and recommend improvements in event tech/trends. Travel occasionally to conferences and events. To Succeed, You Bring University Degree or College Diploma in Marketing, Communications, Event Management, or related field (or equivalent experience). 5–7 years managing events, conferences, and experiential marketing in B2B/professional services. Demonstrated end‑to‑end event execution: planning, budgeting, logistics, vendor management, staffing, post‑event reporting. Strong integrated marketing knowledge (email, content, digital) for event promotion/lead capture; sales team collaboration aligning to pipeline/revenue. Excellent writing/editing for briefs, speaking notes, promotional copy, event scripts. Strong project/vendor management to handle multiple priorities, tight deadlines, fast‑paced/ambiguous environments with agility to pivot and innovate. Financial services or membership‑based B2B experience (asset). Ability to innovate with event technology, experiential trends, and best practices. At CAAT, we believe innovation, passion, and purpose are ingredients for a great work environment. We’re incredibly proud of our people and the remarkable impact they have as catalysts for change. We’re committed to attracting and keeping great talent, which means competitive compensation, exceptional benefits, and an environment where people can grow and thrive. When you work with CAAT, you’ll enjoy Opportunities to Build a Better You: We never stand still. As we grow, so do you. Enjoy a place that provides endless opportunities to learn and master your skills while cultivating new ones. Comprehensive & Holistic Care: Be at your best with a Total Rewards program that feeds and prioritizes your physical, mental, and financial wellness. From flexible work arrangements to comprehensive benefits to wellness incentives, and a defined benefit pension plan – we have you covered. A Place to Collaborate and Win: We’ve built a lively environment where creativity and open communication thrive. It’s why we’re consistently recognized as one of ‘Canada’s Most Admired Corporate Cultures’, one of ‘Greater Toronto’s Top Employers’, and one of the ‘Best Places to Work’. Work that Truly Matters. You’re giving Canadians the opportunity for better retirement security, and organizations the chance to do more. If you believe that Canadians deserve a future where a secure lifetime retirement income contributes to their financial and overall well‑being, then CAAT could be the right fit for you. Start your journey with us today. Apply now. Learn more about us by visiting Diversity, Equity, Inclusion, And Belonging (DEIB) DEIB at CAAT means we respect and value the broadest range of experiences, geographies, gender, ethnicities, backgrounds, and perspectives as key elements of our culture. Our vision is to provide an environment where employees can bring their best, professional, authentic, selves to work. CAAT Pension Plan is an equal opportunity employer, and we will accommodate any needs under the Accessibility for Ontarians with Disabilities Act and the Ontario Human Rights Code. Hiring processes will be modified to remove barriers to accommodate those with disabilities, if requested. Should any applicant require accommodation through the application processes, please contact us at or call Human Resources at for assistance. #J-18808-Ljbffr