Freelance Solutions Architect

Freelance Solutions Architect Join to apply for the Freelance Solutions Architect role at Apply Digital . About Apply Digital Apply Digital is a global experience transformation partner. We drive AI‑powered change and measurable impact across complex, multi‑brand ecosystems. Leveraging expertise that spans across the customer experience lifecycle – from strategy, design to engineering and beyond – we enable our clients to modernise their organisations and maximise value for their business and customers. Our 750+ team members have helped transform global companies such as Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, and The Very Group. Founded in 2016 in Vancouver, Canada, we now operate in ten cities across North America, South America, the UK, Europe and India. At Apply Digital we believe in the “One Team” approach, operating within a pod structure that brings together senior leadership, subject‑matter experts and cross‑functional skill sets. This structure is underpinned by well‑oiled scrum and sprint cadences, keeping teams in step to release often and retrospectives to ensure we progress toward the desired outcomes. We envision a safe, empowered, respectful and fun community where our SHAPE values – smart, humble, active, positive and excellent – guide us. We are committed to a culture where difference is celebrated and inclusivity is a priority. Role We are looking to bring on a Freelance Solutions Architect with particular strength in integrating Customer Data Platforms and marketing automation tools. Responsibilities Guide implementation for a CRM, CDP, and/​or Marketing Automation system from beginning to end, leading the documentation, planning, and requirement writing for the implementation. Recognise opportunities and solutions to key business challenges through technology, recommend additional tools and provide guidance on extracting more value from current tools, including designing entire Martech stacks from scratch. Provide specifications and requirements for the internal technical team, working with the project manager and engineers to ensure a successful outcome. Lead implementation projects and consistently communicate deliverables to clients. Act as an SME on sales presentations and client stand‑up meetings, speaking confidently about deliverables, ideas and best practices. Support marketing analytics and reporting, understanding user journeys, marketing automation and customer data. Understand multi‑/omnichannel transactional and marketing messaging, user states, events and journey mapping. Examples of Projects Multi‑tool MarTech implementations, including CDP and Marketing Automation Platforms, aligned with business use cases and prioritisation alongside strategists. Assist in creating new marketing programmes by translating technical requirements into required code for various data sources and flows. Marketing automation migrations, ensuring proper data schemas for parity with clients’ existing lifecycle programmes, optimising for new use cases and enabling new tool features. Optimise existing lifecycle programmes by improving data accuracy, identifying schema improvements and creating efficiencies for greater personalised messaging. Minimum Requirements to be Considered 5+ years of experience in software development. 5+ years of experience integrating third‑party tools and planning and developing ETL solutions. 2+ years of direct experience with Segment, mParticle, Tealium, Treasure Data or a similar CDP tool. 2+ years of experience in client or key stakeholder interaction. Experience designing and architecting a CDP or Marketing Automation integration and speaking through the entire implementation process. Experience with APIs, Mobile SDKs, HTML, CSS and/or JavaScript. Experience with cloud technology such as AWS (EC2/S3/Lambda/Redshift), GCP, Heroku or iPaas. The Ideal Candidate Experience determining cross‑platform technical requirements across the MarTech stack. Platform experience designing and implementing solutions within Segment, Rudderstack, mParticle, Tealium or similar CDPs. Technical experience configuring automated campaigns and journeys within lifecycle marketing tools such as Braze, Iterable, Klaviyo, Customer.io or similar platforms. Experience with other MarTech tools, including analytics, enrichment and attribution. Understanding of multi‑/omnichannel transactional and marketing messaging. Ability to audit attribution data and perform platform integration reviews. Proficiency with JSON or SQL/data‑modeling best practices. Experience with reverse‑ETL tools such as Hightouch or Census. Proficiency with scripting languages and lambda functions. Strong aptitude for clearly presenting technical topics to a non‑technical audience. Platform experience with Shopify or Magento. LIFE AT APPLY DIGITAL At Apply Digital people are at the core of everything we do. We value your time, safety and health, and strive to build a work community that can help you thrive and grow. Here are a few benefits we offer to support you: Great projects: Broaden your skills on a range of engaging projects with international brands that have a global impact. An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe. Apply Digital is committed to building an inclusive workplace where differences are celebrated and everyone feels welcome. We value equal opportunity and nurture an inclusive workplace where our individual differences are recognised and valued. For more information, visit the Diversity, Equity and Inclusion (DEI) section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by emailing us at We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. #J-18808-Ljbffr