Manager, Marketing

Who we are

At Scene+, we foster an entrepreneurial spirit that drives our mission: making tomorrow even more rewarding for our members. As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent almost 20 years delivering unparalleled rewards and experiences.

As we scale and evolve, our focus on innovation and technology is redefining what it means to be an iconic brand that prioritizes a member‑centric experience. Data is not just a tool for us—it’s the engine powering our growth strategy and our journey to becoming Canada’s most beloved loyalty program. We leverage it to provide personalized rewards and create meaningful connections with our members.

Joining Scene+ now means stepping into a role where your passion and skills can make a tangible impact on millions of members. With rewards for every lifestyle, we believe there’s always something to look forward to. Come be a part of our journey—create exceptional outcomes, collaborate across teams, and shape the future with us.

Who we need:

Reporting to the Account Director, we are looking for a Manager, Marketing to take ownership of strategic marketing plans and partner relationships. You will take a data‑driven approach to build 12‑month strategies working in collaboration with stakeholders in your assigned portfolio. You will apply key insights to optimize marketing performance, influence decisions, and work towards achieving growth objectives.

Full‑time, hybrid role, working three days per week on‑site at our Toronto office.

What's in it for you:

Influence and exposure. You want to take on a high visibility role, gaining exposure to owners, leaders, and partner stakeholders. You will be a part of Scene+’s Centre of Marketing Excellence, building annual marketing plans for high‑profile partner accounts; collaborating with cross‑functional teams to bring your portfolio to market. You will play a key role in growing our membership by leveraging data to build, implement and continuously optimise strategic marketing plans.

Impactful simplicity. You’ll be part of a future‑forward team that values authenticity and invites fresh perspectives. You will work across a wide range of projects as part of an in‑house team working with national brands. Your work will be experienced by millions of Canadians.

As our new Manager, Marketing you will:

• Build annual marketing plans. You will meet with your assigned portfolio partners to understand their business objectives and to align promotions and offer designs with the budget, timeframe, as well as our goal to satisfy and delight members. You will develop a rolling 12‑month strategic marketing plan to drive portfolio adoption and meet monthly targets.
• Monitor portfolio results. You will analyse offer and campaign data to draw insights and improve marketing effectiveness and programme returns over time. You will develop strategies for incremental improvements to the promotion and marketing process, offers and plans. You will oversee the deployment of assets and media across all relevant owned, paid and earned channels in consultation with the Marketing Delivery team.
• Nurture strong working relationships. You will gain trust with Partners in your portfolio, influence decisions, navigate differing needs, communicate, and create an overall positive experience. You will collaborate with internal teams, negotiate marketing calendars, and ensure your portfolio objectives are prioritised and fulfilled.
• Report. You will regularly present portfolio performance and optimisations to senior management. You will identify factors that contribute to or hinder objectives, track and analyse activities across the ecosystem related to your marketing strategy, and be accountable for applying data insights to the next campaign or quarterly plan.

You bring:

• The strategic expertise. You have exceptional communication skills and bring a balanced approach of strategy, analytics, and creativity to your work. You have extensive experience creating targeted marketing plans and leveraging data to drive marketing KPIs. You have experience managing and optimising marketing budgets based on KPI results.
• The client‑centred mindset. You hold yourself accountable for the success of your clients/portfolio partners, and you are willing to do what it takes to meet objectives. You can pivot based on data insights, manage competing priorities, and meet high‑pressure deadlines.