Ai Product Designer

Welcome to Normative
At Normative, we are committed to solving valuable problems through human-centered design consulting. Our team operates at the intersection of strategy, product design, and technology, helping organizations navigate complexity and drive meaningful innovation. We believe that exceptional design comes from true partnerships, where collaboration is built on transparency, trust, and shared ownership. Our expertise in specialized problem-solving enables us to tackle hard challenges, leveraging deep domain knowledge and a user-first mindset. If you thrive in ambiguous and complex environments, seek to design for real impact, and believe in the power of collaboration and innovation, Normative is the right place for you.

About This Role
We're seeking a Senior UX Designer to join our team and drive user-centered design improvements to shape enterprise product experiences that are effective, accessible, and aligned with user and business needs. This role is for a seasoned UX/Product Designer with a strong, proven background in UX design, UX research, and enterprise product design, particularly in government and large-scale digital services. You’ll join an existing product team and work on bringing new ideas to life with designs that map back to customer needs and business opportunities.You’ll bring a strong production skill set that bridges into strategic thinking and innovation work, whether that’s through concepts, prototypes, workshops, decks and stories, or functional software products. This is a collaborative, client-facing role with direct ownership and accountability in delivering high-quality work. Strong communication, organization, attention to detail, and the ability to navigate complexity are essential. There is an opportunity here for real ownership and real impact.

Work Eligibility & Location
Normative is a fully remote team and culture.This role requires candidates to be located in Canada and eligible to work in Canada. Availability during the times of 7:30am-3:30pm PST / 8:30am-4:30pm MST / 10:30am-6:30pm EST is required to align with team collaboration needs.

What You’ll Do

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• Solve problems using an outcome-driven design approach.
  
• Design at the various stages of product innovation: sketches, concepts, interactive prototypes, end-to-end product interface designs.
  
• Develop artifacts and tools that facilitate change at organizations: hypotheses, value maps, customer journeys, flows, decks, scenarios, reports, workshops.
  
• Support UX research activities, including workshops, user interviews and usability testing to inform design decisions.
  
• Synthesize multiple inputs, making sense of complex subject matter, to create cohesive, compelling narratives, visions and designs.
  
• Articulate the business outcomes, goals and metrics for a given opportunity.
  
• Map product features directly to business outcomes and customer/user goals.
  
• Apply a deep understanding of interaction design, IA and visual design fundamentals.
  
• Understand the technology and business landscapes that our opportunities exist within.
  
• Work collaboratively in a multidisciplinary team. Bringing empathy, creativity, and a constructive mindset to highly collaborative engagements to deliver exceptional design experiences, both in look and function and craft great client experiences.
  
• Advocate for accessibility and inclusivity in digital service design, ensuring compliance with WCAG and government accessibility standards.
  

What You’ll Bring

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• 5+ years of experience in UX Design or Digital Product Design.
  
• Experience in a consulting or digital innovation agency environment.
  
• Experience designing for government services, healthcare, enterprise software, or complex systems.
  
• Strong product thinking with a user-centered approach and mastery of the hypothesis-driven design process.
  
• Experience working with design systems for large-scale digital products.
  
• Experience delivering exceptional user experiences that apply UX design, design thinking, or human-centered design approaches.
  
• Proficiency in design and collaboration tools such as Figma, Miro, and other standard design tools, and a willingness and ability to learn new sof