Data Analyst, Measurement

Data Analyst, Measurement & Programmatic Support Broadsign is a growing software company with a mission to make buying, selling, and delivering out-of-home media easier than ever. Our software is operated by some of the most successful out‑of‑home businesses and powers impactful, compelling campaigns seen across the world. Come light up the world as a Data Analyst, Measurement & Programmatic Support. Job Overview We’re looking for a Data Analyst to support our growing work in campaign measurement, audience analytics, and programmatic operations. You’ll play a key role in executing uplift and attribution studies (brand lift, store visit uplift, exposure‑to‑visit models), supporting client reporting, and helping the Programmatic Account Management team ensure smooth campaign delivery and optimization. This is a hands‑on role ideal for someone who loves data storytelling, is comfortable working with campaign data, and wants to grow in the intersection of data, media, and programmatic advertising. Reporting to Arno Buskop, Senior Director, Data Strategy. Job Responsibilities Support the execution of uplift and attribution studies for client campaigns (brand lift, foot traffic, sales impact). Collect, clean, and analyze campaign performance data using internal tools and partner platforms. Build reports and visual dashboards summarizing campaign outcomes and data insights. Conduct QA on incoming datasets from measurement partners, ensuring consistency and data integrity. Contribute to the development of benchmarks and effectiveness metrics for DOOH campaigns. Collaborate with the Director of Data Strategy to improve internal processes and analytical models. Translate complex analytical findings and technical concepts into clear, actionable presentations for clients and internal partners, fostering strong cross‑functional collaboration. Collaborate with the Programmatic Account Management team to monitor live campaigns and flag pacing or delivery issues. Support campaign setup and reporting workflows across Broadsign DSP and Broadsign Reach (SSP). Assist in preparing and validating campaign performance reports for clients and internal teams. Identify process improvement opportunities across campaign management, data handling, and reporting. Qualifications 3 years of experience in data analytics, media operations, or programmatic advertising. Strong analytical skills and attention to detail – you enjoy making sense of complex datasets. Familiarity with digital or programmatic advertising metrics (impressions, CPMs, CTR, reach, frequency, conversions). Proficiency in Excel / Google Sheets; experience with SQL, Python, BigQuery or data visualization tools like Looker is a plus. Excellent organizational and problem‑solving skills, with a proactive approach and getting things done mentality. Collaborative mindset – able to work cross‑functionally with data, product, and account teams. Experience or coursework in statistics, marketing analytics, or data science is an asset. Understanding of OOH or DOOH media is a plus, but not required. Great technical communication and collaboration. Benefits Comprehensive benefits: complete company insurance plan (health, dental, vision, travel) effective from day one (100% employer‑paid). $500 annual Health Care Savings Account (HCSA) for additional health‑related expenses. Unlimited access to virtual healthcare platform (Telus Health). Wellness: $500 annual wellness fund for mental/physical health and office‑related expenses. Paid time off: minimum 3 weeks vacation, plus an additional week off during the holidays, 5 sick/personal days, and 2 volunteer days. Retirement savings: Group RRSP with a 50% employer matching up to 4% of your salary. Financial perks: Transportation reimbursement for travel to a Broadsign office. Family support: Parental leave salary supplement. Growth opportunities: Training & development opportunities with a yearly budget to support professional growth. Salary Toronto, Ontario, Canada | CA$110,000.00 – CA$130,000.00 Inclusive Employer Commitment At Broadsign, we value the varied social identities that make up our community. We recognize talent comes in different forms and encourage applications that reflect different backgrounds and experiences. Our promise is to be an inclusive employer and partner, open to learning, with thoughtful strategies and practices that amplify the different voices of our industry. Knowledge of French is required for positions permanently located in Quebec so incumbents can communicate with their colleagues and partners in Quebec as necessary. French‑language training is offered to all incumbents in permanent positions in Quebec who do not have a good knowledge of French. Fluent English is required for this position in order to communicate with colleagues, clients and partners (or suppliers) located outside Quebec and to understand the technical and scientific documentation used in our industry. #J-18808-Ljbffr