DSP Marketing Manager

7 days ago

Toronto, Canada Insight Global Full time

Insight Global is seeking a Digital Marketing Manager to support a top retail client with Platforms, Strategy and Privacy of their media buying platform for a 12‑month contract. This individual will lead the end‑to‑end workflow and oversee all advertising systems required to execute media strategies effectively. Base pay range CA$40.00/hr - CA$42.00/hr Key Responsibilities Lead the launch of new ad tech offerings from the ground up, including RFP processes and MSA negotiations Ensure compliance with Canadian privacy and regulatory requirements Oversee the successful and timely delivery of the FY26 product roadmap Build and manage the media buying roadmap for supplier‑facing capabilities Partner with cross‑functional teams to identify incremental inventory and ad product opportunities Develop and execute go‑to‑market plans for new offerings Own and refine intra‑team platform processes Serve as a subject matter expert for ad products and features supporting Account Management, Sales, Planning, and Ad Ops Conduct platform learning sessions for the OAM team on tools like creative builder, campaign creation, and reporting Lead the privacy compliance roadmap development along with creating privacy risk assessment framework Plan, organize, and manage privacy office projects, ensuring on‑time, successful delivery Support development and implementation of privacy processes and procedures Prepare updates and formal communications to provide information about project status, issues, and key decisions Required Experience 10+ years of professional working experience, including 6+ years in digital media, advertising technology, analytics, or a related field 2+ years of experience in media buying using a DSP platform for programmatic media Hands‑on experience leading end‑to‑end workflow/overseeing all advertising systems for media strategies and an overall Experience in digital media, retail e‑commerce, marketing/advertising technology, and on‑site advertising products Deep knowledge of digital advertising ecosystems (DSPs, SSPs, DMPs, ad servers) Previous experience collaborating with internal product and IT teams to develop a software or platform in an Agile environment (experience developing a media buying platform is an asset) Required Education Bachelor's Degree in business, marketing, commerce, computer science, or a related field. Required Skills Strong ethical standards, service orientation, and dedication to upholding data privacy/protection integrity Strong understanding of structured testing (Ex/ incrementality testing) Previous experience with cross‑functional leadership; ability to unite stakeholders and align around shared objectives Strong analytical and communication skills; ability to convey complex ideas into simple and clear terms to diverse audiences Highly organized, decisive, and action‑oriented with strong critical thinking and problem‑solving abilities Nice to Have Skills & Experience eCommerce advertising experience is an asset Retail industry experience preferred Seniority level Mid‑Senior level Employment type Contract Job function Other Industries Retail #J-18808-Ljbffr

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