Remote Director, Marketing

Job Posting

Director, Marketing & Communications

About the Canadian Paralympic Committee

The Canadian Paralympic Committee is a non-profit, private organization in collaboration with 28-member sport organizations. We are deeply committed to harnessing the transformative power and impact of Paralympic sport.

With a vision of fostering an inclusive world through Paralympic sport, our mission emphasizes both excellence in Games preparation and the promotion of inclusive communities. By celebrating the stories and successes of high-performance athletes with disabilities, the Canadian Paralympic Committee aims to inspire all Canadians to embrace inclusivity and actively engage in sports.

Job Summary

The Director, Marketing & Communications, provides strategic leadership for all marketing, brand, content, and communications functions across both the Canadian Paralympic Committee (CPC) and the Paralympic Foundation of Canada (PFC).

The Director leads a dynamic team, setting clear direction and creating a high-performing, collaborative, and accountable team culture. Success in this role requires strong prioritization, sound judgment, and the ability to focus resources on the highest-impact opportunities that advance organizational and revenue objectives.

Reporting to the Chief Commercial & Impact Officer, the Director is responsible for leading integrated marketing and communications strategies that strengthen brand positioning, grow audiences, support revenue generation, and elevate the impact of the Paralympic Movement in Canada.

Reports to: Chief Commercial & Impact Officer (CCIO)

Location: Remote within Canada, with travel to Ottawa (CPC office) and other locations

Employment type: Full-time

Salary: $110,000-$145,000 annually plus benefits

Key Responsibilities

Strategic Leadership

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• Develop and lead the execution of CPC’s integrated marketing and communications strategy, translating the 10-year strategic plan into prioritized quadrennial and annual plans.
  
• Develop and lead the PFC marketing and communications strategy as a distinct, aligned, and complementary workstream, ensuring fundraising campaigns, donor engagement, and impact storytelling are strategically planned and resourced.
  
• Serve as a member of the senior leadership team, contributing to organizational strategy and cross-functional collaboration and decision-making.
  
• Advise the CEO and executive leadership on communications strategy, positioning, and reputational matters.
  
• Oversee annual planning, budgeting, and reporting alongside team members.
  

Brand and Marketing

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• In alignment with CPC and PFC strategies, identify the most effective brand and marketing opportunities to maximize impact, audience growth, and return on investment.
  
• Oversee digital content strategy, social media growth, and community engagement, with a focus on athlete-centered storytelling.
  
• Alongside the CCIO, establish a collaborative relationship with the Canadian broadcast partner to strengthen Games-over-Games audience engagement and positioning.
  
• Identify and develop working relationships with media partners, including but not limited to social and digital media platforms, to ensure innovative activation.
  
• Alongside the broader team, work collaboratively with CPC membership (National Sport Organizations) to identify and advance shared objectives, enhancing alignment and amplifying opportunities for collective impact and audience engagement.
  
• Oversee CPC brand governance and intellectual property protection, ensuring partners represent the brand accurately and mitigation strategies are in place to address ambush marketing risks.
  

Communications

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• Provide leadership and strategic oversight of media relations, external communications, issues management, and crisis communications.
  
• Alongside the Senior Manager,