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Head of Growth
2 months ago
Who we are
We are a quickly growing global EdTech player looking to grow our presence in the Americas. With over 130,000 students enrolled, our largest subsidiary is one of Europe’s largest educational institutions. We have recently entered and plan on expanding further into the Canadian market, which is one of the most attractive education markets globally.
We are a pioneer in delivering high-quality education, leveraging technology and innovation to meet the changing needs of students and maximizing student outcomes.
Today, our vertically integrated education platform offers the largest portfolio of Bachelor’s and Master’s degree programs in Europe, with more than 200 state-accredited courses in English and German focusing on future skills education. We cooperate with more than 15,000 enterprises and actively support them in developing their people, including in high-demand areas such as computer science, data & AI, and business administration. We are progressing towards our vision of enabling access to education for students from more than 150 countries, although we’ve only been able to offer European degrees until recently.
Currently operating as a fully online university specializing in MBA and EMBA programs, the university has approximately 5,000 enrolled students in Canada. Recognizing the immense growth potential in this market, we are actively searching for a Head of Growth - Canada who will be responsible for optimizing the customer journey from end-to-end.
What you will do:
- Own the customer journey for our Canadian Market from first conversion of the user to becoming a student
- Define conversion strategy throughout the customer acquisition funnel
- Identify and prioritize initiatives based on data to drive growth
- Directly lead marketing teams to ensure optimized positioning and a conversion-oriented customer journey
- Closely collaborate with other teams and units (e.g., performance marketing, sales) to improve overall results
- Measure success along defined metrics / KPIs and leverage insights for continuous improvement
Who you are:
- Successfully completed university degree in business, economics, or a related field
- Multiple years of experience in a startup, high-growth company, consulting, or a similar high-paced environment
- Strong data acumen with experience in making data-driven decisions
- Experience with steering a team, leveraging cross-unit resources, and external service providers to implement marketing initiatives
- Experience with customer-centric and target-group-focused communication
- Ideally, experience in a conversion-oriented B2C environment such as e-commerce
- Ideally, experience with marketing in an international environment and in a go-to-market setting
- Hands-on mentality and drive to ensure implementation by overcoming challenges independently
- Business fluent written and spoken English
Why join us?
- A versatile and responsible task in a collegial atmosphere at a pioneer of digital education
- A great international working environment
- Attractive career prospects in a rapidly expanding entrepreneurial environment
- Internal further education offers and development perspectives with great creative freedom for your ideas and your commitment (e.g., online language classes)
- Possibility of a national and international job change within the group of companies
- Performance-related salary increases, employee discounts, and partnerships
- Flexible working time