Senior Manager, Growth Marketing Questrade Financial Group Job listing

Questrade Financial Group (QFG), through its companies - Questrade, Inc., Questrade Wealth Management Inc., Community Trust Company, Zolo, and Flexiti Financial Inc., provides securities and foreign currency investment, professionally managed investment portfolios, mortgages, insurance, real estate services, financial services and more. Questrade uses cutting-edge technologies to develop innovative products that give customers better, more affordable ways to take control of their money.

We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.

At QFG, we have a culture of innovation where technology serves people - both our team and our customers. We see AI as a collaborative and transformative enabler, and we are seeking forward-thinking individuals who can ethically and effectively integrate it into their daily work. The ideal candidate will be a catalyst for change, helping us use AI to create a more efficient and rewarding employee experience while also developing cutting-edge solutions that delight and serve our customers. Join us in shaping a future where AI empowers our team to do their best work and helps us deliver unparalleled customer experiences.

This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, with a hybrid working environment you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at QFG.

What’s in it for you as an employee of QFG?

• Health & wellbeing resources and programs
• Paid vacation, personal, and sick days for work-life balance
• Competitive compensation and benefits packages
• Work-life balance in a hybrid environment with at least 3 days in office
• Career growth and development opportunities
• Opportunities to contribute to community causes
• Work with diverse team members in an inclusive and collaborative environment

We’re looking for our next Senior Manager, Growth Marketing. Could It Be You?

The Senior Manager, Growth Marketing role is critical in designing and executing top-of-funnel acquisition strategies for the future state bank entity, directly supporting our efforts to bring new banking products to the market. You'll lead the acquisition roadmap, ensuring a seamless go-to-market strategy. Responsibilities include working with agencies on best-in-class creatives, managing campaign launches, pacing, and delivery to meet KPIs, and overseeing the bank website to optimize the user journey from ad exposure to conversion. You'll also develop acquisition offer strategies, collaborating closely with the Insights & Analytics team and maintaining a holistic view of campaigns for cohesive customer experience.

In this role, responsibilities include but are not limited to:

• Develop and evolve the go-to-market acquisition strategy to ensure successful launches for our first banking products and all future feature rollouts.
• Designs strategies for growth and full-funnel performance across all acquisition channels (i.e., SEO, search, paid media, referrals, website etc.).
• Develops acquisitions offer strategies to generate and convert leads.
• Define and implement a holistic strategy encompassing all paid channels for campaigns/product launches in the market, both offline and online.
• Creates briefs and works with agencies to deliver best-in-class creatives.
• Translate marketing and business goals into actionable media campaigns with a two-pronged focus on brand building and lead acquisition.
• Align with the Product Marketing team on high-priority audience segments and strategize how to reach them most effectively.
• Collaborate with Growth Media lead within each entity to ensure media best practices are managed at an enterprise level.
• Optimize channels to maximize allocation of marketing budget and drive efficiencies.
• Analyze campaign results across paid and organic channels and report on performance, actionable insights & learnings to all stakeholders on a timely basis.
• Manage the Media Budget and Media Plans to support decisions around tactics and budget allocation