Senior Manager, Go-to-Market Community

Your Opportunity at ARC’TERYX: As the Senior Manager, Go-to-Market (GTM) Community for North America, you will be responsible for bringing the Arc’teryx brand to life in the region by aligning community initiatives to the global brand calendar while ensuring relevance in the integrated North America brand calendar. You will translate brand vision into high-impact, cross-channel community briefs, ensuring our activations strategically optimize all available channels to elevate community programming and advance a cohesive, end-to-end guest journey. You will bring operational rigor to the role, ensuring community initiatives intersect at all required stage gates while building the processes and operational foundations the team needs within the regional GTM framework. This role partners cross-functionally with Brand Experience, Community, Channel teams, Retail, Ecommerce, and Global Brand Management teams to deliver integrated campaigns that inspire, engage, and convert. You will also lead and mentor your team fostering growth and ensuring operational excellence in campaign execution. This role is based out of our North Vancouver office and is open to hybrid work. Candidates must be eligible to work in Canada. Meet Your Future Team: We bring Arc’teryx to life across North America through snow, climb, and trail experiences, from Academies and field marketing to community events and mountain town partnerships. Our team drives impact through sponsorships, product testing, seeding, and new store openings, while championing circularity with ReBird™. United by a love of the outdoors, we create connections that inspire exploration and community. Core Activities: Develop a strategic framework for Community Briefs that aligns to the Global Brand Calendar while ensuring relevance within the integrated North America brand calendar. Lead operational alignment and processes across all working teams to ensure seamless execution, streamlined workflows, and consistency across the GTM process. Translate brand vision into high-impact, cross-channel community briefs that clearly articulate objectives, target audiences, insights, and activation strategies. Partner with Global and North America Brand Marketing teams to seamlessly integrate community campaigns into seasonal and annual brand plans. Identify and embed opportunities for North American community initiatives to contribute to global storytelling moments and amplify the region’s perspective within the worldwide narrative. Collaborate with cross-functional partners (Retail, Ecomm, PR, Partnerships, Trade Brand Management) to ensure cohesive experiences across all guest touchpoints. Provide strong team leadership by cultivating creativity, accountability, and operational excellence. Define and manage success metrics for community activations and ensure regular reporting against KPIs. Use an insights-driven approach, providing feedback to regional and global partners to inform future brand and community strategies. Act as the connective tissue between global brand vision and regional execution, advocating for the needs, nuances, and opportunities within the North American community landscape. Build strong relationships across the organization to drive alignment, unlock cross-functional value, and maximize impact. Ensure operational rigor by mapping community initiatives to required GTM stage gates and establishing processes and operational foundations where they do not yet exist. Future Projects: Develop the NAM Community Activation Framework aligned with the Global Brand Calendar, establishing a streamlined briefing process and improving speed-to-market. Lead cross-functional GTM integration to ensure Retail, Ecomm, Trade, PR, Brand Management, and Partnerships are aligned around cohesive Community storytelling while reducing overlap and operational friction. Create the Community Insights Dashboard with defined KPIs and real-time reporting to enable data-driven decisions and smarter resource allocation. Build and mentor a high-performing team with clear structures, KPIs, and development pathways that support creativity, strategic execution, and continuous improvement. Qualifications: Having a bachelor’s degree in Marketing, Communications, Business Administration or a related field. Having 8+ years of progressive experience in brand marketing, community engagement, or go-to-market strategy within premium, outdoor, or lifestyle brands. Having proven success leading integrated campaigns and community activations that drive cultural relevance and consumer connection. Having experience working in global brand environments with regional market responsibility. Having exceptional leadership and people management skills, with experience developing high-performing teams. Having strong communication and storytelling abilities, able to influence at all levels of the organization. Having a deep understanding of community engagement strategies, both digital and experiential. Having a passion for the outdoors and living the Arc’teryx ethos. Salary Range: CAD$125,000 - CAD$156,000 per year (base pay only; does not include bonus program and benefits). Equal Opportunity: Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values. Our Commitment: We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way. Join us in creating positive change in ourselves, our communities, and the world. Live it—Get out there the mountains make us better. Commit. We set bold objectives and see them through. #J-18808-Ljbffr