Head of Growth

Annual Salary : Base Salary: $180,000 to $200,000 | Performance Bonus: Significant upside based on revenue targets Work Location : Toronto, hybrid (onsite and remote) About the Opportunity CanadaVisa / Cohen Immigration Law is a leading Canadian immigration service provider in the middle of a major technology and operations transformation. We are moving beyond the traditional service model to build a tech-enabled engine capable of serving tens of thousands of newcomers annually. In early 2026, we will launch an innovative new product expected to grow our client base by 10x. We are not looking for a traditional Sales Director to build a call center. We are seeking a Head of Growth to own the entire revenue funnel, from acquisition to referral. You will architect a digital-first pipeline, running experiments across SEO, Email, SMS, and Sales to convert our massive audience into customers. Company Overview Cohen Immigration Law practices exclusively in the area of Canadian immigration and has been reliably servicing immigration needs for nearly 50 years. Through our close integration with CanadaVisa.com and related web properties, we possess a massive top-of-funnel advantage, reaching 3 million+ users a month. Key Duties & Responsibilities Own the Revenue Pipeline: Take full ownership of the customer journey from "Visitor" to "Paid Client." You will bridge the gap between Marketing (traffic) and Sales (closing), ensuring no lead is left behind. Digital Pipeline Optimization: Implement an "automation-first" strategy to filter hundreds of thousands of inbound leads. You will design the logic that routes high-value prospects to closers while nurturing lower-intent traffic via self-serve tools and automated sequences. Multi-Channel Experimentation: Run continuous A/B tests across email, SMS, and landing pages to improve conversion rates. You will look for "leaks" in the funnel and fix them using data, not intuition. Build the Closing Loop: While this is a growth role, you will lead the inside sales team. You will hire and manage commission-driven agents, but you will equip them with a "product-led" playbook rather than a traditional cold-calling script. Unified Playbook Design: Script, test, and enforce a sales approach focused on "demoing the platform" and high-velocity transactional sales, ensuring agents can hit aggressive throughput targets (e.g., 5+ deals/day). Tech-Enabled Efficiency: Leverage AI and power-dialing tools (Close.com) to maximize agent output, ensuring they spend their time closing qualified leads rather than prospecting. Feedback Loops: Act as the voice of the market to the Product and Tech teams. You will translate sales objections and funnel drop-off data into product improvements. Ideal Candidate Profile Founder Mindset: You have grown a product from $0 to $10M ARR before (or another impressive growth story). You understand the chaos of a launch and know how to build structure from scratch. Multi-Disciplinary: You don't just "do sales." You understand how Product, Marketing, and Sales interact. You are as comfortable writing an email nurture sequence as you are coaching a sales rep. AI & Tech Native: You know how to 10x output using AI tools. You are comfortable rolling out modern stacks (Close.com, Zapier, HubSpot) to automate busy work. Scientist Mentality: You view the funnel as a series of experiments. You hypothesize, test, iterate, and scale what works. Qualifications 5+ years of experience in Growth, Revenue Operations, or high-velocity Sales Leadership. Proven track record of scaling a B2C product or service (SaaS experience highly preferred). Deep familiarity with sales automation, CRM architecture, and funnel analytics. Bachelor’s Degree. Compensation & Benefits We offer competitive compensation packages and a collaborative, growth-oriented workplace culture that includes: Group benefits including extended health care, dental care, vision care, and telehealth. Paid time off and statutory holidays. Company events and team building activities. Seniority level Director Employment type Full-time Job function Marketing and Sales Industries Legal Services #J-18808-Ljbffr