Senior Marketing Manager

This global bedding provider is on a mission to improve sleep for people all around the world. They achieve success by leveraging their talent, applying longstanding production knowledge, and developing ground-breaking innovations to create quality bedding synonymous with relaxing sleep experiences. With a portfolio of highly regarded, category-leading brands and an established footprint in the Canadian market, the organization is seeking a strategic and hands‑on marketing leader to help drive brand growth and market share nationally. The Senior Manager, Marketing is responsible for providing creative vision and strategic leadership across brand development, marketing execution, and product portfolio management. This role leads the development and stewardship of core brand positioning and ensures consistent, high‑impact execution across advertising, communications, retail merchandising, and product initiatives. The position leads a team of direct and indirect reports and plays a critical role in building marketing capability while operating effectively within a lean, collaborative environment. The successful candidate will bring strong independent judgment, disciplined execution, and the ability to balance strategic thinking with hands‑on leadership. This is a 14‑18‑month contract – On‑premises role. Description Strategy & Brand Development Develop and execute category and brand strategies to meet or exceed business objectives Translate core brand positioning into compelling consumer‑facing messaging and market activation Build comprehensive brand and sub‑brand marketing plans aligned with financial targets and market share growth Establish priorities across brands and channels, ensuring marketing programs support key business initiatives and long‑term growth Advertising, Messaging & Communications Lead national advertising and marketing programs across traditional and digital channels Ensure all campaigns are aligned with established brand strategies and designed to build loyalty and drive consumer engagement Oversee the development of marketing assets, creative content, and point‑of‑sale materials for existing and new product initiatives Manage agency and vendor relationships, ensuring alignment, creative excellence, and strong return on investment Direct the planning and execution of point‑of‑sale materials, selling tools, and in‑store promotional programs at the customer, regional, and national levels Oversee in‑store execution for national promotions and new product launches Manage merchandising budgets, monitor spend, and maintain effective controls and documentation Identify new product opportunities through consumer research, retailer and dealer input, and sales team insights Partner with Product Development to evaluate, prioritize, and commercialize new product initiatives Oversee product line evolution to maximize performance, profitability, and mix Analyze product roadmaps and sales forecasts to manage inventory risk and product obsolescence while monitoring competitive dynamics Business & Marketing Leadership Establish departmental priorities, goals, and resource allocation to achieve business outcomes Build strong cross‑functional relationships and collaborate closely with senior leadership Partner with regional and national sales teams to ensure customer needs are prioritized and supported Lead, coach, and develop a high‑performing marketing team, fostering growth, accountability, and collaboration Requirements 5+ years of progressive experience in senior marketing, brand management, and people leadership roles Post‑secondary education in Marketing or a related field, or equivalent experience Proven experience leading complex, multi‑channel marketing initiatives Strong project management capability Experience with Adobe Creative Suite; familiarity with Smartsheets, Microsoft Office, project management tools, and Power BI considered an asset Exceptional communication, leadership, and stakeholder management skills Comfortable operating in a lean, fast‑paced, and highly collaborative environment This is a rare opportunity to step into a highly visible national leadership role with a well‑established, growth‑oriented organization and a portfolio of iconic brands. Contact Liz Crompton at x6 or submit your resume in confidence below. Seniority level Mid‑Senior level Employment type Contract Job function Marketing, Business Development, and Advertising Industries: Retail #J-18808-Ljbffr