Senior Customer Marketing Manager

Senior Customer Marketing Manager – Strategic Advocacy Join to apply for the Senior Customer Marketing Manager – Strategic Advocacy role at Samsara . Company Overview Samsara (NYSE: IOT) pioneers the Connected Operations™ Cloud, a platform that enables organizations reliant on physical operations to harness IoT data for actionable insights. By improving safety, efficiency and sustainability in agriculture, construction, field services, transportation and manufacturing, we help the world’s most essential industries thrive. About the Role We are seeking a proactive, impact‑driven Senior Customer Marketing Manager to scale Samsara’s customer advocacy through two programs: the Strategic Partnership Program (SPP) and the Customer Speaker Program. The role is remote and exclusively open to candidates residing in Canada. Key Responsibilities Lead the Strategic Partnership Program: develop and execute co‑marketing plans with high‑ACV customers, creating compelling advocacy assets. Scale the Customer Speaker Program: recruit and enable customer advocates, preparing them for events, webinars and executive briefings. Fuel go‑to‑market initiatives: integrate advocacy stories into campaigns, product launches and events, partnering with Sales, Marketing and Field teams. Deepen customer relationships: secure exclusive sponsorships, events and storytelling opportunities that strengthen advocate loyalty. Support flagship customer conference and key events: drive storytelling, speaker recruitment and engagement, managing video production and post‑event advocacy impact. Optimize internal workflows and tools: collaborate with Customer Marketing Ops to streamline speaker sourcing, tracking and fulfillment. Measure and optimize program impact: track metrics, analyze engagement data and apply AI‑driven workflows to improve effectiveness. Partner with Content and Brand to create high‑impact case studies, blog posts, and video testimonials, managing all stages from relationship building to final production. Champion Samsara’s cultural principles across global initiatives. Minimum Requirements 8+ years in customer advocacy or marketing program management in a B2B SaaS environment. Proven end‑to‑end strategy and execution, delivering measurable business impact. Exceptional relationship building, storytelling and project management. Strong analytical skills with a data‑driven approach to advocacy metrics. Self‑starter, quick learner, and able to thrive in a fast‑paced, autonomous environment. Excellent verbal and written communication. Bachelor’s degree from a 4‑year institution or equivalent experience. Ideal Candidate Problem‑solving mindset and quick troubleshooting ability. High attention to detail and commitment to brand excellence. Benefits Full‑time employees receive a competitive total compensation package, health benefits, remote and flexible working, Samsara for Good charity fund and more. Explore our Benefits site for details. Accommodations Samsara is an inclusive environment and commits to equal employment opportunity for disabled candidates. Contact or click here for accommodations throughout the recruiting process. Flexible Working We support remote work where it aligns with operational requirements. Some roles may require proximity to an office for collaboration. All offers of employment require legal right to work in the specified location. Fraudulent Employment Offers We do not charge fees at any application stage. Official communication will come from emails ending in ‘@samsara.com’ or ‘@us‑greenhouse‑mail.io’. Learn more at our blog. Equal Opportunity Statement Samsara welcomes everyone regardless of background. All qualified applicants receive consideration without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, veteran status, disability, age, and other legally protected characteristics. We are committed to increasing diversity across our team. Compensation Philosophy Compensation is designed to deliver at or above market. Base salary plus bonus/variable and RSUs create a total direct compensation package. Successful performers may receive above‑market equity refresh awards. Role Summary Full‑time, mid‑senior level marketing and sales role in Toronto, Ontario, Canada. Base pay range CA$113,050‑$146,300/year. #J-18808-Ljbffr