Senior Product Marketing Manager

2 weeks ago

Old Toronto, Canada ServiceChannel Full time

Location: This position is fully remote in Canada and the US.

POSITION OVERVIEW

Companies around the globe are prioritizing safe, efficient, and clean operations. These leading brands choose Intelex as their technology partner for core EHS functions including people safety, risk mitigation, and environmental sustainability. As Senior Product Marketing Manager, you’ll have the opportunity to help shape, position, and launch new best-in-class products that will solve customer challenges in unprecedented ways, and fundamentally change the competitive landscape of EHS software.

Responsibilities and Expectations

· Market Analysis: Conduct detailed market research to understand industry trends, customer needs, and competitive landscape.

· Product Positioning and Messaging: Develop clear and compelling product positioning and messaging that differentiates the SaaS product in the market.

· Go-To-Market Strategy: Plan and execute go-to-market strategies for new product launches and updates.

· Sales Enablement: Create sales tools and training materials to support the sales team in effectively selling the product.

· Content Creation: Support the ideation and production of marketing content at each stage of the customer journey, with emphasis on mid- and bottom-of-funnel.

· Customer Insights: Gather customer feedback to inform product development and marketing strategies.

· Cross-Functional Collaboration: Collaborate with product management, sales, marketing, customer success, and other teams to align on product and marketing strategies.

· Performance Metrics: Track and analyze product marketing performance metrics to optimize strategies.

· Market Education: Educate the market about our product through webinars, thought leadership pieces, and participation in industry events.

· Partner Marketing: Work with partners to develop joint marketing strategies and materials.

Qualifications

· 3-5 years of relevant Product Marketing experience (bonus for B2B SaaS)

· Excellent written and verbal communication, presentation, and interpersonal skills

· Proven ability to influence and align teams around shared business outcomes

· Track record of creative and impactful software marketing outcomes

· Ability to analyze data to derive meaningful insights

· Ability to adapt to changing market conditions and prioritize multiple projects

· Ability to travel domestically and internationally up ~four times a year if needed

· Strong Bonus: Experience in the EHS industry or adjacent field

Education

· Bachelor's degree in a relevant field, or demonstrable educational equivalent


Fortive Corporation Overview


Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.


We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions./p>


We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.


At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.


At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.



Fortive: For you, for us, for growth.

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