Principal Product Marketing Manager, Developer

Overview Principal Product Marketing Manager, Developer role at 1Password . This is a remote opportunity within Canada and the US. What You Will Do Lead product marketing for 1Password Developer solutions. Own product marketing for 1Password’s solutions supporting developers, DevOps/DevSecOps, and teams building internal tools or automated agents. Explain how developers—from senior engineers to non-traditional builders—use 1Password to securely build, deploy, and operate applications and automation. Articulate how 1Password secures identities, secrets, services, and machine-to-system access across modern software delivery. Position capabilities such as secrets management, service identity, agent provisioning, and infrastructure integrations as foundational to secure development. Build demos, sample apps, and open-source modules that showcase 1Password developer workflows. Partner with Product to understand use cases across DevOps, platform engineering, automation, and modern application development. Drive Cross-Functional Strategy Work with Product and Engineering to bring new features to market with strong, differentiated value for technical audiences. Build go-to-market plans that resonate with developers, DevOps/DevSecOps teams and technical decision-makers. Support Sales, Customer Success, and Enablement by connecting technical capabilities (e.g. identity, secrets, automation controls) to clear customer outcomes. Craft Clear and Credible Narratives Translate complex topics such as secrets management, machine identity, privileged access, automation governance, and agent-driven workflows into simple, compelling messaging. Shape thought leadership around the two major customer challenges: Discovering and securing developer-driven or shadow automation projects, and enabling every developer to become a secure developer, regardless of experience level or tooling. Represent 1Password’s perspective on secure development, automation, and emerging engineering practices while maintaining trust, safety, and usability. Support Platform & Ecosystem Storytelling Position APIs, SDKs, integrations, and ecosystem partnerships as essential components of a secure development and automation platform. Ensure our capabilities map to real developers, DevOps, and similar use cases. Contribute to the broader platform narrative as organizations expand automation, service-to-service interactions, and internal development. Be a Strategic Voice Internally & Externally Participate in developer communities, technical forums, and industry events to grow 1Password’s presence in the developer ecosystem. Engage in analyst briefings, customer discussions, partner conversations, and events related to development security, automation, and emerging engineering practices. Provide insight into how engineering, platform, and security teams adapt their workflows as internal development, automation, and agent-driven processes accelerate. Qualifications Experience and Expertise 8+ years of B2B SaaS product marketing experience, with 5+ years in developer tools, DevOps/DevSecOps, platform engineering, identity, or security categories. Experience engaging with developer communities or contributing to developer evangelism programs. Hands-on experience with developer-facing technologies (SDKs, APIs, CLIs, cloud-native tooling, open-source tools). Strong track record marketing technically deep products, including: identity and access management; secrets management; machine/service identity; CI/CD and automation tooling; cloud-native application architectures; DevOps/DevSecOps practices. Deep understanding of modern development workflows and how developers and platform teams adopt tools. Background in creating thought leadership for new or rapidly evolving technical spaces. Strategic & Tactical Strength Ability to turn emerging technical trends into opinionated product positioning. Proven success launching complex, fast-evolving technical products. Comfort navigating ambiguity and shaping category narratives. Strong ability to synthesize insights across product, engineering, security, and customer teams. Communication & Influence Exceptional storytelling skills for both technical practitioners and executive audiences. Confidence representing 1Password in cross-functional settings, analyst briefings, customer conversations, and industry events. Ability to act as a credible, trusted voice within developer, DevOps and DevSecOps communities. Why Join Us Shape how 1Password empowers organizations to secure modern software development—from local tooling to CI/CD pipelines to cloud-native workflows. Lead narratives at the intersection of identity, secrets management, and secure automation, helping developers of all skill levels build faster without sacrificing safety. Operate with director-level strategic influence while remaining a high-impact individual contributor driving clarity, direction, and product storytelling. Compensation & Benefits USA-based roles only: The annual base salary for this role is between $203,000 USD and $305,000 USD, plus benefits, paid time off, an equity grant and participation in incentive programs. Canada-based roles only: The annual base salary for this role is between $185,000 CAD and $278,000 CAD, plus benefits, paid time off, an equity grant and participation in incentive programs. At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set. Our Culture & Remote Work We prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. We are a remote-first company, with in-person travel expected for most roles. We embrace AI responsibly and encourage learning and experimentation. Equal Opportunity & Accommodation 1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace. Accommodation is available upon request during the recruitment process. Remote Work & Hiring Note Remote work is part of our DNA; some GTM roles may be in-person hybrid in Toronto or Austin depending on posting. Travelling for in-person engagement may be required. Legal & Privacy Successful applicants may undergo background checks. 1Password uses AI/ML in recruitment and provides an option to opt out. See our Candidate Privacy Notice for details. Note: This posting is for an existing vacancy. #J-18808-Ljbffr