Recruitment and Events Strategist

Recruitment and Events Strategist Southern Alberta Institute of Technology (SAIT) Join to apply for the Recruitment and Events Strategist role at Southern Alberta Institute of Technology (SAIT) . SAIT’s dynamic Marketing team delivers cohesive, impactful experiences across every touchpoint—from digital channels to in‑person events. The Opportunity Reporting to the Manager, Marketing and Recruitment, you will lead the development of SAIT’s recruitment strategy through data‑driven planning, critical analysis, and innovative experience design. You will supervise student practicums and hourly Student Recruitment Assistants, manage performance and development, and guide event staff and cross‑functional teams to ensure strategic alignment and consistent execution. You will undertake flexibility to work evenings and weekends as needed. Responsibilities Lead targeted recruitment strategies for diverse audiences, aligned with institutional priorities and SEM goals. Identify new markets and personas to close enrolment gaps. Collaborate with academic leadership to support program‑specific recruitment through data‑informed recommendations and active participation. Develop engagement plans for influencers and referral networks. Provide strategic insights to senior leadership on long‑term recruitment risks and opportunities. Enhance recruitment touchpoints by applying user experience principles and reviewing the student/influencer journey. Collaborate on event design and CRM optimization to improve targeting, personalization, and follow‑up. Use data and feedback to recommend experience improvements aligned with SEM priorities. Champion inclusive, brand‑aligned recruitment experiences and oversee implementation of best practices. Build and maintain relationships with prospective students, counsellors, and partners to strengthen SAIT’s visibility. Represent SAIT at events across Alberta and Canada, deepening engagement in priority and emerging markets. Coordinate logistics and ensure professional representation at recruitment events. Supervise and support student practicums and recruitment staff, including hiring, onboarding, and performance management. Act as a connector across departments to drive unified, data‑driven campaigns. Share market insights and contribute to cross‑functional projects focused on engagement and messaging. Identify and address gaps in recruitment effectiveness, advocating for the domestic student journey. Qualifications & Experience Diploma or Bachelor’s degree in Marketing, Communications, Business, Education or related discipline. 5‑7 years of marketing and communication experience. 5‑7 years of student recruitment experience. 1‑2 years in a supervisory role. Class 5 driver’s license and personal vehicle required. Certifications in event planning, project management, or related fields are an asset. Training or certification in UX/CX design and/or recruitment analytics is an asset. Training and familiarity with CRM systems preferred. Equivalent combination of experience and education may be considered. Job Classification P5932 – Supervisor Salary Range $76,000 – $90,000 Paid Leave 4 Weeks Vacation / 14 Flex Days per year Posting Closing Date November 14th, 2025 at 4pm Seniority level Mid‑Senior level Employment type Full‑time Job function Business Development and Sales Equity, Diversity & Inclusion SAIT is an Equal Opportunity Employer. We encourage applications from women, Indigenous people, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. SAIT is committed to supporting persons with disabilities throughout the recruitment process. We will work with applicants to provide accommodations upon request to the Talent Advisor. #J-18808-Ljbffr