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Senior Product Marketing Manager
4 weeks ago
Join to apply for the Senior Product Marketing Manager role at Scribd, Inc. About The Company At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. We create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our four products: Everand, Scribd, Slideshare, and Fable. We support a culture where employees can be real and bold, debate and commit, and prioritize the customer. We believe in balancing individual flexibility and community connections. Our flexible work benefit, Scribd Flex, allows employees, in partnership with their manager, to choose the daily work style that best suits their needs, with intentional in‑person moments to build collaboration, culture, and connection. About The Team And Role Product Marketing at Scribd sits at the intersection of Growth, Brand, Partnerships, Design, Research, and Engineering. This role will help lead Scribd’s evolution from a research repository to an applied knowledge platform for learners, teachers, and professionals who seek trusted understanding they can use. Working closely with Product, Design, Research, Brand, and Lifecycle Marketing, you will champion the voice of the customer and drive go‑to‑market strategy for Scribd’s core experience. You’ll develop positioning and messaging, identify target audiences, and partner with Product to inform the roadmap and bring new experiences to market. About You 5–7 years of experience in product marketing, ideally in consumer or prosumer platforms involving knowledge, user‑generated content, or learning. Proven ability to build narratives that reposition a brand or product category. Experience marketing AI‑powered tools, UGC ecosystems, or content‑driven products. Deep understanding of user journeys that involve learning, creating, and sharing knowledge. Comfort working with ambiguity and shaping narratives in evolving categories. Analytical mindset with ability to translate research into actionable positioning. Excellent written and verbal communication. You can distill strategy into simple, persuasive language. Collaborative and able to influence cross‑functional partners. Comfortable working in a scrappy and agile environment. Effective at balancing strategy & execution. Quantitatively and qualitatively savvy, interpreting data to inform thinking. Capable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms. Responsibilities / What You Will Do Define and evolve Scribd’s market positioning as we expand from a reading platform to an applied knowledge product. Translate strategic frameworks into clear, user‑centered messaging and narratives that guide teams and resonate in‑market. Partner with Product, Design, Research, and Brand to shape the roadmap and ensure new experiences reinforce Scribd’s value. Lead go‑to‑market planning for new features and product updates, from concept through launch and adoption. Develop audience insights for key user segments and use those insights to refine messaging and drive engagement. Create and execute product marketing campaigns that drive comprehension, trust, and retention. Build playbooks and tools that ensure consistent positioning across touchpoints. Work with analytics and research teams to measure the impact of positioning and campaigns on awareness, perception, and usage. Conduct ongoing competitive and category analysis to identify whitespace and sharpen Scribd’s differentiation. Champion the voice of the customer in product and marketing decisions. Requirements (Required) 5–7 years of experience in product marketing or consumer marketing; at least 2+ years as a PMM on a consumer subscription product or learning platform. Strong desire to learn, grow, and take on new challenges. Ability to operate autonomously in a fast‑paced, changing environment. Benefits Healthcare insurance coverage (medical/dental/vision) 100% paid for employees. 12 weeks paid parental leave. Short‑term / long‑term disability plans. 401(k)/RSP matching. Onboarding stipend for home office peripherals. Learning & development allowance. Quarterly wellness stipend. Mental health support & resources. Free subscription to Scribd products. Referral bonuses. Book benefit. Sabbaticals. Company‑wide events and team engagement budgets. Vacation & personal days, paid holidays. Flexible sick time. Volunteer day. Company‑wide employee resource groups and programs fostering inclusive diversity. Equal Employment Opportunity Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply. #J-18808-Ljbffr
