Senior Director, Federal Sales

Senior Director, Federal Sales – Softchoice Join to apply for the Senior Director, Federal Sales role at Softchoice. Why You’ll Love Softchoice We are a technology company that equips organizations to be agile and innovative, and for their people to be productive, creative and happier at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology portfolio. We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities. The Impact You Will Have As Softchoice’s Senior Director, Canadian Federal Sales, your job is to create opportunity in a rapidly evolving segment, taking back control of the sales conversation and delivering customer experiences that build true loyalty. You will build a high-performance team to deliver differentiated services to drive tangible outcomes with the Federal Government as the primary customer. In this role, you'll be at the forefront of serving National Defence-related customers and Shared Services Canada, positioning Softchoice to expand its business footprint and elevate our brand within these strategic segments. What You’ll Do Engage customers differently: Build customer‑focused, high‑performing teams focused on business outcomes and innovative solutions. Active leadership: Balance partnership growth and mentoring your team. Growth and loyalty: Consistently surpass sales targets and deliver great customer experiences. What You’ll Bring to the Table Proven business impact in Federal sectors with knowledge of National Defence, Shared Services Canada, and public safety agencies. Expertise in Federal contracting vehicles for technology and professional services procurement. Direct experience with infrastructure, networking, security, and cloud solutions. Understanding of CISD and departmental security clearance processes. Oversight of profit and loss statements and financial responsibility. Excellent written and verbal communication; ability to build executive relationships. 10+ years of technology sales leadership in Federal markets preferred. Experience with MEDDPICC, bilingual English and French, and active Federal security clearance considered an asset. Willing to travel up to 25%. Post‑secondary diploma or degree preferred. Not sure if you qualify? Think about applying anyway. We understand that not everyone brings 100% of the skills and experience for the role. At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Why You’ll Love Working Here The People: A collaborative environment with innovative support. High‑Performing Culture: Dedicated to achieving goals. Flexibility: Plan your workdays in a way that suits you best. Award‑Winning Workplace: Recognized as a Great Place to Work for 21 consecutive years. Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self. Competitive Benefits: Benefit from competitive perks that start on day one. Inclusion & Equal Opportunity Employment We are an equal opportunity employer committed to diversity, inclusion & belonging. Applicants are considered without regard to any protected category including race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation. Require accommodation? We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to We are committed to working with you to best meet your needs. Job Requisition ID: 7002 #J-18808-Ljbffr