Director, Brand Management

Ready to be a Titan? The Director of Brand Management & Architecture is a senior strategic and leadership role responsible for structuring, defining, and managing the company's brand portfolio hierarchy to maximize clarity, market synergy, and overall brand equity. This individual ensures the disciplined application of the brand structure across all business units, governs external brand usage, and manages a dedicated creative team to ensure all brand expressions are aligned with the established architecture and identity foundations. What you'll do: 1. Brand Architecture Strategy and Management Architecture Design: Design, implement, and maintain the optimal Brand Architecture model (e.g., Masterbrand/Monolithic, Endorsed, or House of Brands) that organizes the company’s product lines, services, and corporate brands. Portfolio Hierarchy: Define naming conventions, visual hierarchy, and strategic positioning for all sub-brands, product families, and strategic business units to ensure a cohesive and logical consumer journey. Brand Audit and Health: Develop metrics to regularly audit and assess the health, equity, and alignment of individual brands within the architecture, informing strategic decisions on brand investment, integration, or retirement. Integration Strategy: Lead the brand integration strategy for M&A activities, ensuring new acquisitions are effectively integrated into the existing brand portfolio structure. 2. Creative Team Leadership & Oversight Team Management: Responsible for managing, mentoring, and developing a team of creatives, including Copywriters and Designers, focused on ensuring brand identity assets and internal communications align with the architecture and governance. Creative Standards: Oversee the team's output to maintain the highest standards of quality, consistency, and adherence to the defined brand foundations (voice, visual style, and positioning). Resource Allocation: Manage the creative team's workload and budget, prioritizing projects that support architectural integrity and governance needs. 3. Brand Naming, Definition, and Governance Product Naming System: Create, own, and govern a clear, scalable system and process for the naming, nomenclature, and taxonomy of all new products, features, and services. Core Brand Foundation: Responsible for codifying and maintaining the core brand foundation (promise, values, high-level positioning) that serves as the framework for all architectural and creative decisions. Internal Governance: Establish and enforce comprehensive brand architecture guideline s and governance processes across all internal teams, especially Product Development. External Brand Usage Governance: Develop, publish, and govern the guidelines for partner and customer use of company brands, logos, and product names (e.g., co-branding rules, trademark display requirements). 4. Strategic Collaboration Executive Alignment: Serve as the strategic expert on brand structure, presenting recommendations and portfolio health updates to executive leadership. Cross-Functional Partnership: Collaborate closely with the Legal, Product Development, Marketing, and other Creative Leads to ensure alignment between brand strategy, product execution, and legal compliance. What you'll bring: 10+ years of experience in brand strategy or brand management, with a minimum of 5 years focused on Brand Architecture, Brand Portfolio Management, or Product Naming in a complex, multi-brand environment. Proven experience managing, leading, and mentoring a creative team (Design and Copy) or creative agency partners. Demonstrated ability to design, implement, and manage global brand architectures and comprehensive naming systems. Deep understanding of core brand principles and how they inform architectural structure, governance, and creative execution. Proven experience developing and enforcing both internal and external brand usage guidelines. Exceptional communication, presentation, and collaboration skills. Bachelor's degree in Marketing, Business, or a related field. Be Human With Us: Being human isn’t about checking every box on a list. It’s about the experiences we have, people we meet, and the perspectives we share. So, if you have the skills but are hesitant to apply because of your background, apply anyway. We need amazing people like you to help us challenge the conventional and think differently about the problems that we’re solving. We’re in this together. Come be human, with us. What We Offer When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career: Flextime, recognition, and support for autonomous work: Flexible time off with ample learning and development opportunities to continue growing your career. We offer a comprehensive onboarding program, leadership training for Titans at all levels, and other programs and events. Great work is rewarded through Bonusly, peer-nominated awards, and more. Holistic health and wellness benefits: Company-paid medical, dental, and vision for you and your dependents, RSP match, and an employee assistance program. Support for Titans at all stages of life: Parental leave and support, up to $20k in adoption reimbursement, on demand maternity support through Maven Maternity, free breast milk shipping through Maven Milk, financial planning tools, and more. At ServiceTitan, we celebrate individuality and uniqueness. We believe that the convergence of fresh perspectives and experiences from all walks of life is what makes our product and culture so great. We strongly encourage people from underrepresented groups to apply. We do not discriminate against employees based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws. ServiceTitan is committed to fair and equitable compensation for all of our employees. We thoughtfully consider a wide range of factors when determining individual compensation. The expected salary range for this role for candidates residing in Canada is between $166,500 CAD - $249,700 CAD. Actual compensation for an individual may vary depending on skills, performance over time, qualifications, experience, and location. In addition to the base salary, the total compensation package also includes an annual bonus, equity and a holistic suite of benefits. #J-18808-Ljbffr