Lifecycle Email Marketing Strategist

6 days ago
Remote, Canada Bedford Full-time

Shape lifecycle email and SMS programs as a strategic marketer creating high-converting campaigns for direct-to-consumer clients.

Bedford is seeking a strategic thinker to manage and grow lifecycle marketing programs across email and SMS. You will develop campaign calendars, guide creative briefs, and use customer insights to improve messaging. Hands-on Klaviyo experience and comfort managing multiple accounts are central to the work.

Key Responsibilities:

  • Develop monthly email calendars for core brands
  • Write creative briefs for copywriters
  • Research trends, insights, and behavioral triggers
  • Own client relationships for Bedford accounts
  • Manage five to eight core brands

Requirements:

  • Hands-on Klaviyo or similar ESP experience
  • Experience with flows, logic, segmentation, and testing
  • Ability to juggle multiple accounts
  • Optional lifecycle or email marketing experience
  • Direct-to-consumer or ecommerce experience preferred

Bring strategic lifecycle marketing, Klaviyo expertise, and client ownership to Bedford's email and SMS programs.

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