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Senior Vice President Marketing

2 months ago

Canada Easy Outsource Full time

SR Vice President of Marketing (Retail - Digital Focus)



Our client is in search of a VP of MARKETING with RETAIL experience and a proven track record of Customer Acquisition through digital marketing initiatives


They are dedicated to creating memorable shopping experiences, whether customers are visiting physical stores or engaging with the brand online. The company combines the best of traditional retail with innovative digital strategies to build strong connections with its customers.


Position Summary:

The Vice President of Marketing will play a crucial role in shaping the future of company by driving digital marketing initiatives. This leadership role is responsible for developing and executing comprehensive marketing strategies, with a particular focus on digital channels such as SEO, social media, email marketing, content marketing, and e-commerce. The VP of Marketing will lead a talented team of marketing professionals and collaborate across departments to ensure alignment with the company’s broader business objectives.

Key Responsibilities:

  • Strategic Leadership:
  • The VP of Marketing will craft and implement an innovative marketing strategy designed to elevate the brand and drive business growth. This leader will mentor and inspire the marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
  • Digital Marketing Excellence:
  • The VP will take ownership of all digital marketing efforts, ensuring the brand’s presence is robust and impactful across multiple digital platforms. This includes:
  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM): Developing strategies to improve organic search rankings and effectively manage paid search campaigns to drive targeted traffic to the website.
  • Social Media Management: Overseeing content creation and community management across all social media channels to enhance brand visibility, engagement, and follower growth.
  • Email Marketing: Designing and executing email marketing campaigns that are personalized and segmented to nurture leads, drive conversions, and retain customers.
  • Content Marketing: Leading content strategy efforts, including blogs, videos, and other digital assets, to establish the brand as a thought leader and attract a loyal audience.
  • E-commerce Optimization: Working closely with the e-commerce team to enhance the online shopping experience, focusing on conversion rate optimization (CRO) and user experience (UX) improvements.
  • Data-Driven Decision Making: Utilizing advanced analytics and performance metrics to measure the effectiveness of digital marketing campaigns, continuously optimizing strategies for maximum return on investment (ROI).
  • Brand Management:
  • The VP will serve as the steward of the brand, ensuring it remains competitive, compelling, and aligned with customer expectations. They will develop and maintain brand guidelines, ensuring consistency across all marketing materials.
  • Customer Acquisition and Retention:
  • The VP will be responsible for developing and executing strategies to attract and retain customers through digital channels. This includes:
  • Customer Segmentation: Analyzing customer data to identify key segments and tailoring marketing efforts to target these groups effectively.
  • Lead Generation: Implementing digital campaigns that generate high-quality leads, utilizing tactics such as content marketing, social media advertising, and paid search.
  • Conversion Optimization: Designing and testing landing pages, calls-to-action, and other digital touchpoints to maximize conversion rates across the customer journey.
  • Customer Loyalty Programs: Developing and managing loyalty programs and other retention strategies to increase customer lifetime value (CLV) and foster long-term relationships.
  • Personalized Marketing: Leveraging data and technology to create personalized marketing experiences that resonate with individual customers and drive repeat business.
  • Budget Management:
  • The VP will be responsible for managing the marketing budget, ensuring resources are allocated efficiently to maximize the impact of marketing initiatives. They will monitor performance metrics, adjusting strategies as necessary to meet financial goals.
  • Collaboration and Stakeholder Engagement:
  • The VP will work collaboratively with the sales, product, and merchandising teams to ensure marketing efforts are aligned with product launches and sales goals. Additionally, they will build and maintain relationships with external partners, including digital agencies and technology providers.

Qualifications:

  • Extensive experience in marketing, with a strong emphasis on digital marketing and at least 5 years in a senior leadership role within the retail industry.
  • Proven success in developing and executing marketing strategies that drive significant business growth.
  • Deep understanding of digital marketing channels, tools, and data analytics.
  • Exceptional leadership and team-building skills, with the ability to inspire and motivate others.
  • Strong communication, negotiation, and interpersonal skills.
  • Strategic thinker with the ability to execute creative ideas and solutions.
  • Customer-focused mindset, with a passion for enhancing the customer experience.

Key Competencies:

  • Strategic Vision
  • Digital Marketing Expertise
  • Leadership and Team Development
  • Analytical and Data-Driven Decision Making
  • Creativity and Innovation
  • Customer-Centric Approach


Compensation:

Competitive salary, performance-based bonuses, and a comprehensive benefits package.


This is also a hybrid role, so there is no need to be in the office everyday