Email Marketing

Circuit Stream is a leader in future‑skills technology training and learning content for adult and teen learners. Our mission is to help expand the future technology creator space. We do this by building world‑class educational services that focus on making it easier for people and organizations around the world to learn the skills needed to leverage the power of future skills. The Email Marketing & Automation Specialist is responsible for developing and executing data‑driven, dynamic email campaigns and content. You will contribute to creating highly‑targeted and segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications. This is a full‑time, permanent, individual contributor role that reports to one of our Cofounders. Please Note: This position will be based fully in‑office 5 days per week at Circuit Stream Office: 1011 1st Street SW, Calgary AB. Key Responsibilities Write strategic, high‑performing marketing emails tailored to different audience segments and lifecycle stages. Build, launch, and monitor transactional, nurturing, and campaign‑based email workflows. Optimize email performance using A/B testing, data analysis, and clear insights on open rates, clicks, and conversions. Maintain all lead segmentation and ensure list health pre‑ and post‑conversion. Report regularly on email and CRM performance to senior leadership and cross‑functional teams. Help manage forms across our websites and partner pages to ensure accurate field mapping across contact and deal properties. Build, maintain, and troubleshoot CRM workflows and automation logic to ensure clean data, accurate reporting, and timely communication. Support the sales team with templates, sequences, and technical troubleshooting within the CRM. Drive retention and revenue through lifecycle marketing strategies, including reactivation and loyalty campaigns. Collaborate with cross‑functional teams to run campaign emails tied to product launches and scheduled promotions. Act as the internal owner of our CRM—proactively identifying issues, implementing fixes, and improving automation logic. Work closely with our Sr. Media Buyer to support and convert a seven‑figure sales pipeline through email and CRM tactics. Stay on top of trends in email marketing, CRM tools, and performance optimization techniques. Help with other marketing projects when needed. Role Requirements 3-5 years in email marketing, CRM automation, or lifecycle marketing. Deep knowledge of HubSpot (or similar CRM/email platform), including workflows, lists, and integrations. Strong copywriting skills, with an ability to blend storytelling and strategy. Experience working closely with the sales team to support pipeline growth via qualified meetings, applications, conversions and other performance metrics. Comfort working with data, segmentation logic, and campaign reporting dashboards. Bachelor's Degree Business specializing in Marketing, or similar combination of education and experience. Core Competencies Communicates effectively across multiple platforms. Demonstrates cross‑cultural agility when communicating with audiences from different locations, backgrounds or cultures. Displays a strong customer focus. Is results driven, and has a goal‑oriented mindset. Demonstrates perseverance and doesn't give up if encountering setbacks. Solve problems effectively. Sets and sticks to priorities and juggles multiple tasks simultaneously. What’s in it for you Compensation in line with skills and experience: this is an Individual Contributor intermediate role with salary range \$65,000 to \$70,000, plus a variable compensation plan on top for revenue generation. The opportunity to work in a dynamic, fast‑paced marketing team, with other creative and like‑minded professionals. Catered team lunches every Friday. Access to private gym at the office. Fun team‑building activities and annual off‑sites. Access to training & development fund for courses or workshops. Our Values (Part of everything we do) Curiosity: We believe in asking questions, listening to new ideas, and gathering feedback from our teammates and community, as their voices form the foundation of our work. Courage: To achieve great things requires accepting the risk of getting things wrong. We embrace this attitude and believe it’s a mindset necessary to succeed and innovate. Ownership: We believe that how you do anything is how you do everything. We hold ourselves accountable to the highest standards and ensure our team and community can rely on us to deliver our absolute best at all times. Bias for Action: We move quickly and take action. We put our work out there early and often, knowing that we will iterate and improve over time. We value speed and keeping pace with innovation. Objective: When making decisions, we lead with data before opinions. Data creates transparency and alignment towards work with the largest impact. Open: We believe that fostering an open mindset where new ideas and perspectives from all backgrounds can be shared and exchanged is vital to realizing the enormous potential of ourselves and our collective ambition. Learner First: We stay grounded to the student’s needs. When faced with a challenge, we start with the student and work backwards. What makes us different makes us stronger. We want our company to be a great place to work for everyone; where people feel safe, included, inspired, trusted, and supported so they can be, and bring, their best. We’re committed to creating a respectful and inclusive workplace where unique perspectives, experiences, backgrounds, cultures, and attributes are valued and utilized to help achieve better results. As an organization with operations across different geographies, we celebrate the fact that our workforce is made up of people with diverse demographics. We are committed to ensuring our workplace is fair, equitable and free of discrimination and harassment. By submitting your application, you are giving your consent for us to contact you by phone, text, or email. #J-18808-Ljbffr