ABX Marketing Manager

Join to apply for the ABX Marketing Manager role at Okta . Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. About The Role We are seeking a highly strategic and results‑driven ABX Marketing Manager to own, develop, and execute our Account‑Based Experience 1‐few strategy for our most strategic and high‑value target accounts. This role acts as the critical link between Marketing and Sales, responsible for creating personalized, multi‑channel experiences that drive engagement, accelerate pipeline, and generate measurable revenue growth. Key Responsibilities I. ABX Strategy & Planning Own the ABX 1:Few Program Strategy: develop, implement, and manage comprehensive ABX programs for defined target account tiers, ensuring alignment with overall GTM strategy and revenue goals. Partner with regional marketers and sales to communicate program details, including target account lists, engagement goals, and sales‑ready definitions. Conduct in‑depth research on target accounts and key buyer personas to uncover pain points, business needs, and technology landscape, translating insights into actionable campaign plans. II. Campaign Execution & Personalization Design and execute integrated, personalized, multi‑channel campaigns across digital advertising (e.g., LinkedIn, intent platforms), email, direct mail/gifting, virtual and in‑person events, and content experiences. Work with Product Marketing and Content teams to map and tailor messaging and content to specific personas, account needs, and stages of the buying journey. Utilize the ABX technology stack (e.g., 6sense, Rollworks, Gemini) and Salesforce/Marketo to orchestrate campaigns, track engagement, and ensure seamless handoffs. III. Measurement & Optimization Monitor, track, and report on ABX program performance, key account engagement, pipeline influence, velocity, and ROI. Conduct regular deal analysis and leverage data to generate insights, make recommendations for campaign optimization, and continually refine target account selection and engagement tactics. Develop playbooks and training materials to enable Sales and SDR teams on ABX programs, messaging, and follow‑up, ensuring a strong feedback loop. Qualifications and Skills Experience: 5‑7+ years in B2B marketing, with 5+ years specifically in Account‑Based Marketing (ABM) or Account‑Based Experience (ABX) in a SaaS/B2B environment. Strategic & Analytical Mindset: Proven ability to translate business objectives and complex account data into measurable marketing strategies and programs. Tech Stack Proficiency: Hands‑on experience with core ABM/ABX platforms (e.g., 6sense) and marketing automation (e.g., Marketo) and CRM (Salesforce). Cross‑Functional Collaboration: Exceptional ability to build strong working relationships with Growth Experiments, Regional Marketing, Sales, and xDRs. Project Management: Strong organizational skills and attention to detail, with the ability to manage multiple projects, budgets, and deadlines simultaneously. Preferred / Bonus Experience leveraging AI/GenAI tools for scalable personalization and account intelligence. Familiarity with intent data platforms (Bombora, G2, etc.). Industry knowledge (Retail, Financial Services, Technology). Compensation & Benefits The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is $128,000—$192,000 USD. Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave). For more information on our Total Rewards program, please visit . The annual base salary range for this position for candidates located in Canada is $122,000—$172,000 CAD. Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave). For more information on our Total Rewards program, please visit . What You Can Look Forward To as a Full‑Time Okta Employee Amazing Benefits Making Social Impact Developing Talent and Fostering Connection + Community at Okta Equal Opportunity Employer Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see Our personnel and job candidate privacy notice at . #J-18808-Ljbffr