Digital & Social Media Marketing Specialist

3 weeks ago

Vaughan, Ontario, Canada Recipe Unlimited Corporation Full time

Recipe Unlimited Corporation is Canada's leading full service restaurant company. Home to such iconic brands as Swiss Chalet, Harvey's, St.Hubert, The Keg, Montana's, Kelseys, Pubs, Bier Markt, East Side Mario's, Landing Group, New York Fries, the Burger's Priest, The Pickle Barrel & Catering, State and Main, Elephant and Castle and Original Joe's. With this diverse portfolio of restaurants our Home Office Teammates have the opportunity to work on a wide variety of some of the most popular, well-loved brands in Canada. Variety isn't the only thing we offer – we are passionate about our industry, we celebrate and support diversity of thought, we are innately curious and encourage our Teammates to take ownership. Above all else, we believe in doing the right thing for our people, our communities and our planet

The Social / Digital Marketing Specialist will champion the strategy and execution of the emerging brands Social Media, Digital Media, CRM and Mobile App growth strategy. Working with internal and external creative and media agencies, this role will take ownership of social media planning, activities and strategies to develop brand awareness and provide an engaging experience for our customers and followers. It will also guide our Guest through the digital landscape from awareness through conversion. In addition, this role will monitor and optimize content on theburgerspriest.ca. The individual will be a critical part of the brand marketing team in defining and fulfilling brand identity and positioning strategies.

What you will do in this role:

Social Media & Digital

  • Manage social media platforms (Primarily: TikTok, Instagram, Twitter, Facebook and LinkedIn)
  • Work closely with the Director of Marketing on brand promotional campaigns as well as viral opportunities to create buzz, and create social media and digital media campaigns that drive traffic, sales and engagement
  • Create content calendars with engaging content to support National activity and piggybacking on trends
  • Be the voice of both brands with proactive and reactive community management. Monitor for potential threats or opportunities from what people are saying about the brand online, and work with Guest Services Team for additional social monitoring (Customer Service/Negative)
  • Work with internal Web team to lead content changes/updates to each website to fit with brand strategies and online opportunities (Banners, SEO updates, Landing pages etc)
  • Set benchmarks for social/digital measurement and work with internal/external teams to review, track performance and make tactical suggestions for future campaigns
  • Establish, build and maintain relationships with relevant influencers and media including coordinating influencer campaigns, mail and/or events, if necessary
  • Orchestrate photo/video shoots as and when needed for social or digital purposes (e-commerce, content calendars, new product shoot, Reels, TikToks etc)
    • Work with the Director of Marketing to strategize CRM and Push notification calendar with a goal of growing the database through acquisition, frequency and retention tactics (online + offline)
    • Work with internal and external creative teams to develop e-mail creative using best practices and brief these into the CRM team for development and deployment
    • Identify promotions to grow sales through e-commerce channels and work with Operations Team to test/execute offers
    • Optimize mobile app experience for our Guests with relevant updates and changes (Banners, menu categories, images, descriptions etc)
    • Monitoring competitor emails, app and website for learning purposes

CRM/E-COMM

  • Work with the Director of Marketing to strategize CRM and Push notification calendar with a goal of growing the database through acquisition, frequency and retention tactics (online + offline)
  • Work with internal and external creative teams to develop e-mail creative using best practices and brief these into the CRM team for development and deployment
  • Identify promotions to grow sales through e-commerce channels and work with Operations Team to test/execute offers
  • Optimize mobile app experience for our Guests with relevant updates and changes (Banners, menu categories, images, descriptions etc)
  • Monitoring competitor emails, app and website for learning purposes

What we are looking for from you:

  • A Bachelors Degree Preferred
  • A minimum 1 - 2 years of experience in social media and email marketing
  • A minimum 1 - 2 years of experience developing business or marketing plans and cross functional team environment experience
  • Strong business acumen and the ability to set KPI's and analyze raw data into meaningful and actionable insights
  • Strong interpersonal and decision-making skills, with the ability to influence at all levels
  • An entrepreneurial team player with a focus on the Guest
  • Enjoys a fast paced environment with ability to set priorities to maximum productivity and focused business results
  • Strong project management, analytical, organizational and presentation skills
  • Ability to think and operate strategically, creatively and tactically
  • Creative individual with a passion for social media, content, trends and the online space

What's in it for you?

  • Flexible/Hybrid work environment
  • You'd be joining a close-knit, innovative team of creative and energetic go-getters
  • You'd be a part of Canada's largest full-service restaurant company that leads the industry in size and innovation
  • 20% associate discount dining card and monthly dining allowance valid at participating Recipe brands
  • A welcoming, fun and safe work environment founded on respect
  • Career advancement opportunities with a company that owns some of Canada's most iconic restaurant brands
  • Industry-leading benefits, wellness programs, and total rewards programs

Recipe is committed to providing a diverse, equitable and inclusive workplace. Celebrating people, being passionate and curious, owning it, and doing the right thing are the values that guide how we build our teams, support our franchisees and create a company that unlocks the full potential of everyone.

Recipe is dedicated to providing accommodations in accordance with applicable human rights and accommodation legislation. For individuals that require accommodations please contact

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