Event Sales

4 weeks ago

Fredericton, New Brunswick, Canada Aspen Motoring Club Full time

We are looking for an energetic, results-oriented Event Sales & Partnerships Manager to join our team. In this role, you will drive revenue by securing event space bookings and developing strategic brand partnerships. The ideal candidate will be highly organized, an excellent communicator, and have a knack for relationship-building to maximize event sales and sponsorship opportunities.

We are looking for an energetic, results-oriented Event Sales & Partnerships Manager to join our team. In this role, you will drive revenue by securing event space bookings and developing strategic brand partnerships. The ideal candidate will be highly organized, an excellent communicator, and have a knack for relationship-building to maximize event sales and sponsorship opportunities.

Key Responsibilities:

Event Space Sales & Bookings:

  • Proactively identify and target potential clients to promote our event space for corporate events, conferences, and private functions.
  • Conduct site tours, respond to inquiries, work with Event Director to create detailed proposals, and close sales to meet booking goals.
  • Develop and execute effective sales strategies and outreach plans to drive event space utilization and revenue growth.

Partnership & Sponsorship Development:

  • Identify, develop, and manage brand partnerships and sponsorships that align with the venue's goals and target audience.
  • Facilitate tailored sponsorship packages and partnership proposals that provide value for both the brand partner and the venue.
  • Work with Event Director to negotiate sponsorship terms, contracts, and deliverables while ensuring all parties are aligned with expectations.
  • Engage with potential sponsors and brand partners to expand the venue's reach and enhance event experiences.

Strategic Outreach & Market Development:

  • Develop and implement a comprehensive strategy to increase awareness of the venue and attract new event clients and brand partners.
  • Leverage market research to identify opportunities for sponsorship collaborations and event partnerships within relevant industries.
  • Build and maintain relationships with key stakeholders, including event planners, corporate clients, media contacts, and local businesses.

Client & Partner Relationship Management:

  • Act as the liaison for clients and partners throughout the event process, ensuring smooth communication and service delivery.
  • Provide exceptional customer service, addressing inquiries, concerns, and requests in a timely and professional manner.
  • Foster long-term relationships with clients and partners, encouraging repeat business, referrals, and positive brand experiences.

Sales Reporting & Analysis:

  • Track and report on event sales progress, partnership success, and revenue generation metrics.
  • Analyze event and partnership performance data to continuously refine sales strategies and improve future outcomes.
  • Ensure accurate and timely documentation of all sales and partnership activities.

Skills & Qualifications:

  • Proven experience in event sales, event planning, or partnership management (5+ years preferred).
  • Strong background in building and managing successful brand partnerships and sponsorships.
  • Excellent negotiation, communication, and interpersonal skills.
  • Ability to manage multiple projects simultaneously, with a keen eye for detail.
  • Creative problem-solving skills and ability to think strategically.
  • Proficient in CRM systems (e.g., Salesforce, HubSpot) and event management software.
  • Strong understanding of the event industry, market trends, and audience preferences.
  • Bachelor's degree in business, Marketing, Hospitality Management, or a related field (preferred).
  • Ability to work flexible hours, including evenings and weekends as needed.

Working Conditions:

  • Full-time position with flexibility to work evenings and weekends
  • Regular travel to meet clients, sponsors, or attend industry events.
  • Fast-paced, deadline-driven environment requiring excellent organizational skills.

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