Senior Product Manager

Senior Product Manager (12 month - Maternity Leave Coverage) - Digital Experience Team (SMB) Location: Toronto, ON, CA, M5J 2V5 Jobs by Category: Sales and Marketing Job Function: Marketing Status: Full Time Schedule: Regular TELUS is renowned for its inclusive culture where diverse perspectives fuel innovation and meaningful outcomes for customers. Our Digital Experience organization plays a critical role in delivering a Digital First strategy by creating simple, personalized, and connected experiences across our digital ecosystem. As a Senior Product Manager, Personalization & My TELUS Experience , you will own the strategy, roadmap, and evolution of TELUS’ personalization capabilities and the My TELUS authenticated experience for Small & Medium Business (SMB) customers. This role is responsible for shaping how SMB customers discover, manage, and grow their TELUS services through intelligent, relevant, and consistent digital interactions. You will lead a portfolio of capabilities that span identity, preferences, segmentation, targeting, content personalization, and in-journey decisioning , ensuring personalization is delivered responsibly, measurably, and at scale across TELUS digital channels. This role requires strong product judgment, customer empathy, and systems thinking , along with the ability to influence across marketing, technology, analytics, and privacy teams. Here’s how: Own personalization strategy and vision: Define a clear product vision and multi-year roadmap for personalization and My TELUS experiences, aligned to SMB growth and engagement goals Lead My TELUS capability evolution: Drive the strategy and ongoing optimization of authenticated experiences that help SMB customers manage their accounts, services, and interactions with ease Enable omnichannel personalization: Partner with Marketing, Content, and Technology teams to deliver consistent, relevant experiences across web, app, and assisted channels Translate customer needs into capabilities: Leverage customer insights, behavioural data, and qualitative research to inform product decisions that reduce effort and increase value Drive measurable outcomes: Define success metrics and experimentation frameworks to assess the impact of personalization on engagement, conversion, retention, and satisfaction Balance innovation with trust: Ensure personalization capabilities are designed with privacy, consent, accessibility, and regulatory considerations at the core Influence cross-functional delivery: Act as a senior thought partner across Marketing, Digital, Analytics, Technology, Legal, and external partners to deliver end-to-end experiences Continuously improve platform effectiveness: Identify gaps, dependencies, and opportunities to improve personalization tooling, workflows, and operational models Qualifications Here’s what you bring to this role: Senior product leadership: Proven experience owning digital customer experience or platform capabilities with accountability for strategy, roadmap, and outcomes Customer-centric mindset: Deep empathy for customer needs and behaviours, with experience translating insights into scalable product solutions Data-informed decision making: Strong ability to define metrics, interpret performance data, and use experimentation to guide prioritization Systems thinker:> Ability to connect front-end experiences with backend capabilities such as identity, data, and content systems Strategic judgment: Comfortable operating in ambiguity, evaluating trade-offs, and making thoughtful recommendations Influential communicator: Skilled at articulating product vision and aligning diverse stakeholders around shared outcomes Execution focus: Experience delivering complex digital capabilities using Agile methodologies while managing scope and dependencies Great-to-haves: Experience with personalization platforms, customer data platforms (CDPs), or decisioning engines Experience with authenticated digital experiences (web or app), including account management or self-serve journeys Familiarity with A/B testing, experimentation frameworks, and analytics tools Understanding of privacy, consent management, and data governance in digital products Experience in B2B, B2B2C, telecommunications, or technology-driven environments Salary Range: $100,000-$150,000 Performance Bonus or Sales Incentive Plan: 15% Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as: Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family Flexibility to work in-office, virtually or a combination of both, based on the role's requirements Generous company matched pension and share purchase programs Opportunity to give back to communities in which we work, live and serve Career growth and learning & development opportunities to develop your skills And much more … A bit about us We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly. Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks. Accessibility TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment. We offer accommodation for applicants with disabilities, as required, during the recruitment process. #J-18808-Ljbffr