Marketing Coordinator

3 days ago


Delta, Canada Santevia Water Systems Inc Full time

Key Performance Indicators

  • Revenue Per Email (RPE) growth of 10% YoY
  • Email gross revenue growth of 10% YoY

Responsibilities

  • Email Marketing
  • Create detailed campaign plans to support revenue goals, including messaging, segmentation, targeting, and scheduling.
  • Write compelling email copy and design visually appealing emails that resonate with our target audience and drive revenue.
  • Develop and optimize email automation to convert prospective customers and increase the lifetime value of existing customers.
  • Grow subscriber base, ensuring list health and compliance with email communication regulations.
  • Implement A/B tests for subject lines, email content, and website pop-up forms to improve campaign performance and grow subscriber list.
  • Develop and execute SMS marketing strategies to complement email campaigns, ensuring timely, engaging messaging that drives conversions.
  • Report and analyze campaign and automation performance to inform ongoing SMS and email marketing strategy.

Digital Marketing Coordination

  • Coordinate campaigns and ad-hoc marketing initiatives throughout their lifecycle (planning, execution and reporting).
  • Collaborate with marketing and digital teams to approve content.
  • Coordinate with internal and external teams to deliver ad assets.
  • Manage the content approval process, ensuring all marketing content is approved by key stakeholders.
  • Create and provide copy and descriptions for all e-commerce and advertising platforms.
  • Align digital content with key messages and the content calendar.
  • Create B2B and B2C email content to support omnichannel initiatives.

Retail Marketing Coordination

  • Handle logistics for and attend local events and trade shows.
  • Manage orders for marketing materials from external vendors.
  • Communicate project requirements and deadlines with the marketing department and external contractors to ensure timely and budget-friendly completion.
  • Create and maintain retail training content.
  • Create and maintain all retail marketing content, including sell sheets, catalogues, and POS materials. 

Marketing Content Creation

  • Organize and oversee photoshoots to ensure content remains fresh, seasonally relevant, and on-trend.
  • Lead the creation of valuable, relevant, and consistent content in all formats to align with the content calendar.
  • Communicate Santevia’s message and value proposition while maintaining the brand voice.
  • Coordinate French translations for all marketing collateral.
  • Ensure accurate grammar and spelling across all marketing channels and materials.
  • Develop messaging and copy for all new product releases, ensuring alignment internally and externally and communicating the differences across products, including support documentation and visual graphics.
  • Manage and track brand assets to ensure the latest versions are used and obsolete ones are archived or removed.

Customer Service Support

  • Provide backup phone coverage for customer service on a daily basis
  • Assist with other customer service cases, including inbox and chat cases, as needed 


Other duties as assigned. Demonstrates the ability to assist the team with additional work with a can-do attitude.


Your Skills

  • A bachelor's degree in marketing or a related field
  • Project management
  • Has worked in a DTC consumer packaged goods company
  • Asana (Project Management)
  • FrontApp Customer Communication Platform
  • GSuite Enterprise (Docs, Sheet, Slides)
  • Omnisend Marketing Automation
  • Shopify
  • Facebook Business Suite

Attributes

  • You have strong communication skills (Reading, writing, and speaking)
  • You are excellent at managing your time 
  • You are a motivated self-starter
  • You think critically
  • You always try to understand the larger vision
  • You are punctual
  • You go further
  • You work well in teams
  • You’re respectful, engaging and charismatic
  • You can hold opposing ideas to produce the best outcomes
  • You have a strong attention to detail

Daily Tasks

  • Manage the Santevia content calendar
  • Collaborate with the internal team and contractors to create content
  • Work with internal and external contractors to achieve KPIs
  • Stay up-to-date with content marketing trends to maintain relevance
  • Analyze and report on email performance

Compensation:

  • CAD$60,000
  • Comprehensive health insurance plan
  • 2-weeks vacation
  • Thursday remote work after probationary period
  • Annual bonus target of $6,000

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